61 Marketing Tips for Entrepreneurs
Feb 23rd
RT @TPEntrepreneur A list of 61 Marketing Tips for Entrepreneurs http://bit.ly/EntrepreneurMarketing
How To Solve Problems
Feb 5th
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What do you do when you hit a problem in your business? Maybe it’s how to generate more income, how to build a client list or how to create an information product. Too often you might find yourself getting stopped by a problem and just giving up. Here’s what you can do to get past those problems and on to doing what you love to do.
Jim Rohn, the wonderful motivational speaker, said to go inside first and see if you can come up a solution. If that doesn’t work, go to a book or internet sources to see if you can find an answer. If that doesn’t work, ask someone else who is where you want to be. This is good advice. Let’s explore further.
1. Go inside. You have an extraordinary amount of wisdom right inside yourself –from your past experiences and from your natural preferences. One great way to get your answers from within is to take some time to get quiet. Make a list of teachers you’ve had that made a positive impact on you. Some may have been conventional teachers; others may be people you met who were not in a classroom. You can even consider famous people, people who have died or you haven’t met in person but you learned something valuable from them. Now choose one that jumps out at you right now.
Now write out a dialogue between you and this person. Ask him/her for advice. I can bet you will find some powerful insights into how to solve your problem
2. Get some more information. When someone tells me they’re stuck on a problem, I quickly assess whether it is a lack of information that is the real problem. It often is. I’m amazed at how many people don’t take the time to seek information through books and the internet. Often there is someone out there who has solved a problem similar to yours and you can quickly get ideas about how to solve your problem.
3. Ask someone else. If you still can’t figure out how to get past your problem after going inside and doing some research…now is the time to ask someone else. Most people are willing to share information and help you IF you show them that you have done some research prior to asking them. It’s startling how many people ask me for advice and information and when I ask them what they’ve done so far to solve their problem…they say “nothing”.
I’ll give you a concrete example. You want to run a tour business. You don’t know where to start and feel overwhelmed every time you think about this idea…but it just won’t go away.
First, you take time and journal with your teacher within. You have a dialogue and get encouragement from the teacher that you are on the right track. You even get some ideas about where you would like to lead tours and get a strong sense of the feelings of satisfaction and joy you’ll get when you achieve this goal.
Now you think, “I don’t know how to start. What insurance do I need? How do I hire a bus? What kind of outdoor microphone will I need so that people can hear me? How will I find people to enroll for my tours?”
So you go to Google and type in “how to lead tours”. You get nothing useful. So you try, “how to be a tour guide”. Bingo. You get a great article with lots of information and a link to an online course on the topic. You subscribe for the course. You then do an Amazon search and find a book that looks great on this topic so you order it.
After you’ve taken the course and read the book, you are about 100% confident that you’d like to achieve the goal of becoming a tour guide but you’d like to talk to some people who are actually doing it to get the real scoop on what it’s like and maybe ideas on how to break into the field.
Now, if you don’t already know someone in the field, it’s time to look up a few people in the field, approach them by email to request a 20 minute informational interview by phone. Send an email that says that you are interested in entering the field, you’ve taken a course and read about the field and now want to get some real world information.
Tell them that you’ll have 5-10 questions prepared before the call and that you’d be happy to email the questions to them prior to the call. You might want to ask what the best part of their work is and what the worst part of their work is. Don’t ask specific salaries, though you may ask what would be an expected range of pay for a beginner and for someone advanced in the field.
People are generally very happy to help out, happy to share information about work they love AND they will be impressed that you did your research prior to seeking them out.
So go ahead. What’s a problem you have? Try the 3 steps above and get unstuck now!
Post Resolution Hangover Remedy
Jan 29th
It’s a one-of-a-kind event … yet couldn’t be more timely!
Whether you admit it or not, the word resolution goes hand in hand with the start of a new year. Whether you make your resolutions in the form of business goals and priorities, or actual resolutions …. By mid to late January, you’re likely tired of forcing yourself to follow-through on what you set out just a few weeks ago.
In comes Terri Z at Solo-E with the Post Resolution Hangover Giveaway. This isn’t your typical giveaway…each item is a true gift, not available anywhere else for free! The value of each item is the price at which it sells today. How cool is that?! (You can get my Create your 2nd Life After 40 Home Study Kit Here at no cost!)
The gifts include ebooks, audios, home-study packages and more, on topics including: 101 Ways to Attract Clients, 7 Things You Must Do to Get More Clients, The Facebook Fan Page Intensive, The Online Video Playbook, 5 Psychological Triggers to Turn Prospects Into Clients, Abundance in Business, and The Finding Time Quick-Start Guide.
Solo-E has partnered with several key experts to offer these incredible resources for online based business owners. For 12 days only – January 25 to February 5, you can download all these gifts at absolutely no cost (and no strings). That’s right…you don’t even have to give up your email address!
An incredible group of Experts are participating in the Post Resolution Hangover Giveaway, including:
Alicia Forest, Ann Ronan, Loren Fogelman, Tracey Lawton, Allison Babb, Tina Forsyth, Rebecca Zwar, Christine Gallagher, Lou Bortone, Heather Dominic, Laurie Weiss, Laurie Mandato, Zahra Efan, Hazel Palache, Laura West, Eva Gregory, Alicia Smith, Michele PW, Nina East and Paula Eder
Take a few minutes to see what all the fuss is about, and cure your Resolution Hangover! You’ll get access to fantastic resources that you can download and review at your convenience. Visit http://www.solo-e.com/PostHolidayHangoverRemedy
Business Ideas for Young Entrepreneurs
Jan 27th
I am passionate about self employment and wish I had been nudged in this direction when I was a kid!
One of my coaches, from the Toilet Paper Entrepreneur, posted this great blog (my contribution is #10).
Check it out here!
http://www.toiletpaperentrepreneur.com/blog/business-ideas-for-young-entrepreneurs
One of My Biggest Success Tips
Dec 14th
I got this one from Erich Fromm a German-American psychologist and author: “people never think their way into new ways of acting, they always act their way into new ways of thinking.”
Every successful client I’ve coached is an action oriented person. They have a vision for their life, are clear on their goals and have a plan for ACTION!
The clients I’ve worked with over the last 9 years who don’t succeed, who remain frustrated, who spin their wheels…spend too much time THINKING.
You’ve got to know what matters to you and then take persistent action to achieve it. Small step by step…it’s the consistency that counts.
This time of year is a great time to take some time to yes, think…think about what you would like your life to look like and then, write it down, put the actions needed to achieve your goal on your calendar. Do one of your actions first thing each workday, even before you look at email!
Do this and I know you’ll have the fulfilling, beautiful life you deserve.
Would love to see your comments, particularly if you try this and have success!
Want to Make Money While You Sleep? Start Affiliate Marketing
Dec 2nd
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I’ve made several thousand dollars this year through affiliate marketing. What the heck is affiliate marketing you ask? It’s promoting other people’s products or services in return for a commission. It’s easy to do and can quickly bring in extra income for very little effort. Your affiliate will give you your own unique “url” (that’s a webpage address). When someone clicks on your affiliate link and makes a purchase, the affiliate records the sale as credited to you. Most send checks to you monthly.
I’m telling you…it feels so great to open my mailbox and see checks…that took little or no effort from me to get after the initial set up on my webpage.
Here are 4 simple steps to getting started. And in the interest of full disclosure…the affiliate links I’ve given you as examples are my actual affiliate links which bring me commissions.
1. Decide which products/services you’ll promote. I am very choosy…I am proud of the excellent quality of my products and services AND the amazing benefits that my clients/customers experience… flexible lifestyle, more income, and greatly expanded beliefs in what is possible in their lives. A good reputation is your most valued asset…so don’t compromise it.
Here are some examples of what I promote and why.
Site Sell’s Build It System. This system teaches you, with a very doable step-by-step manual (videos too if you prefer watching to reading) and website about how to create websites, around topics that you are passionate about, that are true profit centers…bringing in $3,000+ per month. I’ve bought it, and am building a new profit center for my business. I’m amazed at how easy it is, and how much I’ve learned about search engine optimization…painlessly…something I’ve been resisting forever. My work in progress is www.providencelover.com. Once I’ve got more content and my monetization methods in place, I’ll create a new website…this for me is so much fun…no kidding…am I officially a geek?
Amazon’s Kindle. I LOVE my Kindle book reading device. I gave myself the first generation Kindle as a birthday gift a year ago November…the new versions are way better but I just don’t want to part with my beloved gadget yet.
What do I love about it? Instant downloads (and gratification) of books when I want them and the ability to tote 200 books around without breaking my back (the latest generations hold 1,500 and 3,500!). When I travel or even just hang out at the Dana Point harbor, I love having all kinds of books with me. I dip into a business book, then a dose of spirituality, and then maybe a good mystery.
There really is no limit to the amount of Kindle books you can own…you can keep some on your Amazon website account and transfer them back and forth to your Kindle when you like.
I can’t go into all the amazing features here…but do know that you can bookmark, highlight and take notes. I save all these as “clippings” and then upload them to a Word doc and create my presentations from them.
I take it everywhere…and soon discovered that people are curious about the Kindle and want to hold it and check it out. At the car wash, the harbor, and airports, I ALWAYS have strangers ask me if they can check it out.
It finally dawned on me that I’m a walking sales person for Amazon…enthusiastically promoting their product…AND they offer a commission. So I wised up, joined their affiliate program and had biz cards made with my Amazon affiliate link on it. After I share my Kindle with a new person, I give them the card and ask them to purchase their first one there and then I tell them to set up their own affiliate link! You get 10%…you can receive between $20-$49 each sale, depending on the version folks buy.
American Writers & Artists Institute. These folks provide high quality, home study kits on several realistic ways to make money from home including resume writing, travel writing, copywriting and much more. I’ve purchased several of these for my own use and can highly recommend them. Here’s an example of their home study kits: http://www.awaionline.com/go.php?Clk=3363528
2. Create a blog or website where you will promote your affiliates’ products. You can start with a free blog using blogger.com or wordpress.com. If you’re serious about making money with your website, I highly recommend Site Sell’s Build It…they tell you why you need more than a blog.
3. Send regular notices to your client email list about your affiliates’ products. You ARE building a list right? If not, join our Success Circle now so you can learn how.
4. Write, and post on the internet, articles on topics related to your affiliates’ products and include a link to your affiliate webpage in the “resource box” of the article. Google “article directories” to get ideas about where you can post them (it’s free!).
Consider making affiliate marketing part of your marketing plan for 2010. You’ll thank me! Post a comment on our blog when you get your first affiliate check so we can all “Whoo Hoo” with you.
My Amazing Entrepreneur Fellow Travelers on the TPE Journey
Nov 25th
Most of you know I’m a true believer in getting support and other people’s input about my business. We just have too many blind spots -I get the most amazing “aha” insights AND great advice from my coaches and colleagues in the coaching programs I’m enrolled in…this moves me into action (and puts money in my pocket) way more quickly than I could do on my own.
I am thrilled to have Mike of the Toilet Paper Entrepreneur as one of my current coaches (I’m enrolled in two programs, this one and another with Dave Dee and Alexis Neely.)
My biz, along with other TPEs were featured on a blog today -bet it will go to #1 on Google!
Here’s what he says: “The TPE community just rules!!!! Check out these amazing entrepreneurs”
http://3.ly/TPEreaders
Grateful for all you readers…drop a comment so I can get to know you and what you’re up to!
Thoughts From The Entrepreneur’s Spouse
Nov 24th
From one of my coaches blogs – the Toilet Paper Entrepreneur, www.toiletpaperentrepreneur.com, Mike Michalowicz
Working with you at the office or not, the significant other has a lot of influence on how you operate your business. So I asked the TPE community, if their significant other could make one unfettered business decision for them, what would it be:
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1. What Blind Spots?
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2. Time To Rest…
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3. Location Is Key!
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4. Let Iron Sharpen Iron
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5. I’m A Starter, Need A Finisher
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6. I Support You, Live Your Dream
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7. My Pr Person!
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8. Risky Business
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9. More Than Ok
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10. The Next Martha Stewart
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11. Wife Chooses Righthand (wo)man
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12. Location, Location, Location
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13. Shocked & Awed
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14. When To Say When
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15. Honey, Sign Me Up!
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16. Sell More Books, Network!
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17. Just Do It!
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18. Marry Me
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19. Minimize Business Travel
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20. Relax, It Will All Work Out
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21. My Wife Is The Risk Taker!
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22. My Hubby Is My Hero!
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23. Sell Hard But Not A Hard Sell
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24. What’s For Dinner?
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25. Doesn’t Have A Clue
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26. Can I Make An Appointment 2cu?
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27. Don’t Change A Thing!
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28. Keep Laughing With Me
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29. Don’t Stop Dreaming
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30. Focus Focus Focus!
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31. Learn To Turn Off!
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32. Only One?
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33. The Money, Baby!
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34. Livin’ The Lifestyle
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35. Show Him The Money
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36. Business Is Business
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37. What My Hubby Would Decide
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38. Cutting The Ties!
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39. Smart Growth Is Creative
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40. I Can’t Carry Your Emotions
The Spouse’s Thoughts: One vital decision would be for him to get his ego out of the way and lose the feeling that he is being side-lined for her interests and business. By turning his thoughts into walking together, side by side and hand in hand, sharing and supporting her as she builds an amazing future for everyone, who needs her to cook at the same time? Without his ego she will have the freedom and support to create an amazing success, that will feed them both in more ways than food ever will in the future.
Thanks To: Carol Dodsley of Choose Changes
How to Make Money With Teleseminars
Nov 19th
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Do you ever wonder how those folks offering free teleseminars ever make money?
I’ll let you in on three secrets.
First, making money with teleseminars is a great goal…however, don’t overlook the importance of building your email list with teleseminars as well. Many people from all over the globe have registered for my teleseminars and continue to receive information and promotions from me.
Second, teleseminars are a great way to deliver good content that you can then repurpose (reuse) in other information products that you can sell. Here are just some ideas to get you started:
1) Record your teleseminars and post the audios in a membership only library on your website or blog. Members pay a fee to join.
2) Record your teleseminars and turn them into a CD that you can sell or send for free to people who will share their postal address with you. Gathering postal addresses is becoming more important as people are inundated with emails that they don’t open.
When you have their postal address, you can send direct mail pieces like postcards and letters.
3) Have your recorded teleseminar transcribed – you can then combine the CD and transcript and sell them as an information product. You might “beef it up” with additional bonus pages and reports.
4) If you have several related teleseminars or a multi-part teleseminar series, you can create several CDs with transcripts and create a home study kit. These can sell from $97 to $997 depending on the topic and volume.
Topics that are targeted to a very special niche are good candidates for the higher dollar information products. For example, you could sell a “time management for busy professionals” information product. If you instead created “time management for dentists” you’d command more money. You’d have to use their jargon and know something about the demands of their work to customize your content to them but you don’t need to be a dentist!
Third, teleseminars are a great way to gather information for a book or for a coaching group or a teleseminar series. Hold a teleseminar on your topic area and leave plenty of time for participant questions.
Have it transcribed and note your answers, in your words, to their questions. You find out what your audience’s concerns are, how you provide solutions and where you might need to do research to get more information.
Now you’re on your way to creating your next information product –the biggest secret is that you’ll want to create several products –once someone loves your product they WILL want more.
Ready to get into action? “Launch Your Teleseminar in 14 Days: Make $100,000 Income Sharing Your Interests and Passions” at http://authenticlifeinstitute.com/teleseminars.htm is a complete training in Teleseminars which opens the door to unlimited opportunities. My clients who use it say “I’ve been putting off using teleseminars because I didn’t know how to begin –now I know!” In addition to discovering how to create powerful teleseminars, you’ll get tips on how to leverage them into information products for profit, and free coaching with me to be sure you USE the information and much more.
Unemployed: Challenge AND Opportunity
Nov 17th
I spoke today at an unemployed support group sponsored by the State of CA. My topic was “Turning Interests Into Income.” There were about 100 people there.
Looking out at the sea of faces I saw pretty much two things. Resignation or a spark of excitement as they considered ways to generate income without having a j.o.b.
My heart goes out to all folks who are involuntarily unemployed AND I was reminded that I’m not to work with everyone -because self employment is not for everyone.
So I focused on those with that beautiful “spark” of hope and possibility. What a privilege it is to be allowed into someone’s life -even briefly -during their biggest challenges.
I am so grateful for the work I’m able to do and I’m so grateful for YOU!
P.S. Here’s another Providence photo -that’s the gorgeous State House with the leaves just starting to turn color -I’m building a new website (a.k.a a new profit center) called www.Providencelover.com











































