61 Marketing Tips for Entrepreneurs

RT @TPEntrepreneur A list of 61 Marketing Tips for Entrepreneurs http://bit.ly/EntrepreneurMarketing

How To Solve Problems

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What do you do when you hit a problem in your business? Maybe it’s how to generate more income, how to build a client list or how to create an information product. Too often you might find yourself getting stopped by a problem and just giving up. Here’s what you can do to get past those problems and on to doing what you love to do.

Jim Rohn, the wonderful motivational speaker, said to go inside first and see if you can come up a solution. If that doesn’t work, go to a book or internet sources to see if you can find an answer. If that doesn’t work, ask someone else who is where you want to be. This is good advice. Let’s explore further.

1.  Go inside. You have an extraordinary amount of wisdom right inside yourself –from your past experiences and from your natural preferences. One great way to get your answers from within is to take some time to get quiet. Make a list of teachers you’ve had that made a positive impact on you. Some may have been conventional teachers; others may be people you met who were not in a classroom. You can even consider famous people, people who have died or you haven’t met in person but you learned something valuable from them. Now choose one that jumps out at you right now.

Now write out a dialogue between you and this person. Ask him/her for advice. I can bet you will find some powerful insights into how to solve your problem

2.  Get some more information. When someone tells me they’re stuck on a problem, I quickly assess whether it is a lack of information that is the real problem. It often is. I’m amazed at how many people don’t take the time to seek information through books and the internet. Often there is someone out there who has solved a problem similar to yours and you can quickly get ideas about how to solve your problem.

3.  Ask someone else. If you still can’t figure out how to get past your problem after going inside and doing some research…now is the time to ask someone else. Most people are willing to share information and help you IF you show them that you have done some research prior to asking them. It’s startling how many people ask me for advice and information and when I ask them what they’ve done so far to solve their problem…they say “nothing”.

I’ll give you a concrete example. You want to run a tour business. You don’t know where to start and feel overwhelmed every time you think about this idea…but it just won’t go away.

First, you take time and journal with your teacher within. You have a dialogue and get encouragement from the teacher that you are on the right track. You even get some ideas about where you would like to lead tours and get a strong sense of the feelings of satisfaction and joy you’ll get when you achieve this goal.

Now you think, “I don’t know how to start. What insurance do I need? How do I hire a bus? What kind of outdoor microphone will I need so that people can hear me? How will I find people to enroll for my tours?”

So you go to Google and type in “how to lead tours”. You get nothing useful. So you try, “how to be a tour guide”. Bingo. You get a great article with lots of information and a link to an online course on the topic. You subscribe for the course. You then do an Amazon search and find a book that looks great on this topic so you order it.

After you’ve taken the course and read the book, you are about 100% confident that you’d like to achieve the goal of becoming a tour guide but you’d like to talk to some people who are actually doing it to get the real scoop on what it’s like and maybe ideas on how to break into the field.

Now, if you don’t already know someone in the field, it’s time to look up a few people in the field, approach them by email to request a 20 minute informational interview by phone. Send an email that says that you are interested in entering the field, you’ve taken a course and read about the field and now want to get some real world information.

Tell them that you’ll have 5-10 questions prepared before the call and that you’d be happy to email the questions to them prior to the call. You might want to ask what the best part of their work is and what the worst part of their work is. Don’t ask specific salaries, though you may ask what would be an expected range of pay for a beginner and for someone advanced in the field.

People are generally very happy to help out, happy to share information about work they love AND they will be impressed that you did your research prior to seeking them out.

So go ahead. What’s a problem you have? Try the 3 steps above and get unstuck now!

Post Resolution Hangover Remedy

It’s a one-of-a-kind event … yet couldn’t be more timely!

Whether you admit it or not, the word resolution goes hand in hand with the start of a new year.  Whether you make your resolutions in the form of business goals and priorities, or actual resolutions …. By mid to late January, you’re likely tired of forcing yourself to follow-through on what you set out just a few weeks ago.

In comes Terri Z at Solo-E with the Post Resolution Hangover Giveaway. This isn’t your typical giveaway…each item is a true gift, not available anywhere else for free! The value of each item is the price at which it sells today. How cool is that?!  (You can get my Create your 2nd Life After 40 Home Study Kit Here at no cost!)

The gifts include ebooks, audios, home-study packages and more, on topics including: 101 Ways to Attract Clients, 7 Things You Must Do to Get More Clients, The Facebook Fan Page Intensive, The Online Video Playbook, 5 Psychological Triggers to Turn Prospects Into Clients, Abundance in Business, and The Finding Time Quick-Start Guide.

Solo-E has partnered with several key experts to offer these incredible resources for online based business owners.  For 12 days only – January 25 to February 5, you can download all these gifts at absolutely no cost (and no strings). That’s right…you don’t even have to give up your email address!

An incredible group of Experts are participating in the Post Resolution Hangover Giveaway, including:

Alicia Forest, Ann Ronan, Loren Fogelman, Tracey Lawton, Allison Babb, Tina Forsyth, Rebecca Zwar, Christine Gallagher, Lou Bortone, Heather Dominic, Laurie Weiss, Laurie Mandato, Zahra Efan, Hazel Palache, Laura West, Eva Gregory, Alicia Smith, Michele PW, Nina East and Paula Eder

Take a few minutes to see what all the fuss is about, and cure your Resolution Hangover! You’ll get access to fantastic resources that you can download and review at your convenience.  Visit http://www.solo-e.com/PostHolidayHangoverRemedy

Business Ideas for Young Entrepreneurs

I am passionate about self employment and wish I had been nudged in this direction when I was a kid!

One of my coaches, from the Toilet Paper Entrepreneur, posted this great blog (my contribution is #10).

Check it out here!

http://www.toiletpaperentrepreneur.com/blog/business-ideas-for-young-entrepreneurs

One of My Biggest Success Tips

I got this one from Erich Fromm a German-American psychologist and author: “people never think their way into new ways of acting, they always act their way into new ways of thinking.”

Every successful client I’ve coached is an action oriented person. They have a vision for their life, are clear on their goals and have a plan for ACTION!

The clients I’ve worked with over the last 9 years who don’t succeed, who remain frustrated, who spin their wheels…spend too much time THINKING.

You’ve got to know what matters to you and then take persistent action to achieve it. Small step by step…it’s the consistency that counts.

This time of year is a great time to take some time to yes, think…think about what you would like your life to look like and then, write it down, put the actions needed to achieve your goal on your calendar. Do one of your actions first thing each workday, even before you look at email!

Do this and I know you’ll have the fulfilling, beautiful life you deserve.

Would love to see your comments, particularly if you try this and have success!

Want to Make Money While You Sleep? Start Affiliate Marketing

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I’ve made several thousand dollars this year through affiliate marketing. What the heck is affiliate marketing you ask? It’s promoting other people’s products or services in return for a commission. It’s easy to do and can quickly bring in extra income for very little effort. Your affiliate will give you your own unique “url” (that’s a webpage address). When someone clicks on your affiliate link and makes a purchase, the affiliate records the sale as credited to you. Most send checks to you monthly.

I’m telling you…it feels so great to open my mailbox and see checks…that took little or no effort from me to get after the initial set up on my webpage.

Here are 4 simple steps to getting started. And in the interest of full disclosure…the affiliate links I’ve given you as examples are my actual affiliate links which bring me commissions.

1. Decide which products/services you’ll promote. I am very choosy…I am proud of the excellent quality of my products and services AND the amazing benefits that my clients/customers experience… flexible lifestyle, more income, and greatly expanded beliefs in what is possible in their lives. A good reputation is your most valued asset…so don’t compromise it.

Here are some examples of what I promote and why.

Site Sell’s Build It System. This system teaches you, with a very doable step-by-step manual (videos too if you prefer watching to reading) and website about how to create websites, around topics that you are passionate about, that are true profit centers…bringing in $3,000+ per month. I’ve bought it, and am building a new profit center for my business. I’m amazed at how easy it is, and how much I’ve learned about search engine optimization…painlessly…something I’ve been resisting forever. My work in progress is www.providencelover.com. Once I’ve got more content and my monetization methods in place, I’ll create a new website…this for me is so much fun…no kidding…am I officially a geek?

Amazon’s Kindle. I LOVE my Kindle book reading device. I gave myself the first generation Kindle as a birthday gift a year ago November…the new versions are way better but I just don’t want to part with my beloved gadget yet.

What do I love about it? Instant downloads (and gratification) of books when I want them and the ability to tote 200 books around without breaking my back (the latest generations hold 1,500 and 3,500!). When I travel or even just hang out at the Dana Point harbor, I love having all kinds of books with me. I dip into a business book, then a dose of spirituality, and then maybe a good mystery.

There really is no limit to the amount of Kindle books you can own…you can keep some on your Amazon website account and transfer them back and forth to your Kindle when you like.

I can’t go into all the amazing features here…but do know that you can bookmark, highlight and take notes. I save all these as “clippings” and then upload them to a Word doc and create my presentations from them.

I take it everywhere…and soon discovered that people are curious about the Kindle and want to hold it and check it out. At the car wash, the harbor, and airports, I ALWAYS have strangers ask me if they can check it out.

It finally dawned on me that I’m a walking sales person for Amazon…enthusiastically promoting their product…AND they offer a commission. So I wised up, joined their affiliate program and had biz cards made with my Amazon affiliate link on it. After I share my Kindle with a new person, I give them the card and ask them to purchase their first one there and then I tell them to set up their own affiliate link! You get 10%…you can receive between $20-$49 each sale, depending on the version folks buy.

American Writers & Artists Institute. These folks provide high quality, home study kits on several realistic ways to make money from home including resume writing, travel writing, copywriting and much more. I’ve purchased several of these for my own use and can highly recommend them. Here’s an example of their home study kits: http://www.awaionline.com/go.php?Clk=3363528

2. Create a blog or website where you will promote your affiliates’ products. You can start with a free blog using blogger.com or wordpress.com. If you’re serious about making money with your website, I highly recommend Site Sell’s Build It…they tell you why you need more than a blog.

SBI! Monthly Billing Option

3. Send regular notices to your client email list about your affiliates’ products. You ARE building a list right? If not, join our Success Circle now so you can learn how.

4. Write, and post on the internet, articles on topics related to your affiliates’ products and include a link to your affiliate webpage in the “resource box” of the article. Google “article directories” to get ideas about where you can post them (it’s free!).

Consider making affiliate marketing part of your marketing plan for 2010. You’ll thank me! Post a comment on our blog when you get your first affiliate check so we can all “Whoo Hoo” with you.

My Amazing Entrepreneur Fellow Travelers on the TPE Journey

Most of you know I’m a true believer in getting support and other people’s input about my business.  We just have too many blind spots -I get the most amazing “aha” insights AND great advice from my coaches and colleagues in the coaching programs I’m enrolled in…this moves me into action (and puts money in my pocket) way more quickly than I could do on my own.

I am thrilled to have Mike of the Toilet Paper Entrepreneur as one of my current coaches (I’m enrolled in two programs, this one and another with Dave Dee and Alexis Neely.)

My biz, along with other TPEs were featured on a blog today -bet it will go to #1 on Google!

Here’s what he says: “The TPE community just rules!!!! Check out these amazing entrepreneurs”

http://3.ly/TPEreaders

Grateful for all you readers…drop a comment so I can get to know you and what you’re up to!

Thoughts From The Entrepreneur’s Spouse

From one of my coaches blogs – the Toilet Paper Entrepreneur, www.toiletpaperentrepreneur.com, Mike Michalowicz

Working with you at the office or not, the significant other has a lot of influence on how you operate your business. So I asked the TPE community, if their significant other could make one unfettered business decision for them, what would it be:

1. What Blind Spots?

The Spouse’s Thoughts: Yes, I sometimes have blind spots about myself. I usually make decisions boldly and confidently…but on the rare occasion, when I find myself waffling, I run it by my husband, Ted.

He can see things I missed or will point out that I really don’t need the business. It’s almost always a decision where I should say no and after talking it out with him, I’m sure that no is the way to go.

Thanks To: Ann Ronan of Authentic Life Institute

2. Time To Rest…

The Spouse’s Thoughts: As a start-up entrepreneur, I get into a “tunel vision” mode.

My (lovely) wife has the ability to tell me when it is time to rest. This can be reminding me that there are only x number of hours until I need to get up, and that I had better call it quits for the night, or that I have not taken a day off to go fishing in way too long.

Sometimes I don’t realize that my productivity would be improved by a little “down time”.

She can see what I can not…

Thanks To: Carl Forsell of Connections Planet

3. Location Is Key!

The Spouse’s Thoughts: Location. When I complained about the slow state of affairs with my referral-based business, my hubby looked over his shoulder, smiled sympathetically, and said “Go west, young woman!”
Like a bolt out of the blue, it hit me: he was so right! The location in which I tried to run my business was not suitable at all; people were not receptive to my message.
So, we researched, saved, prayed and prepared and moved to a brand-new location-all the way across the country!

Thanks To: Doula Angelita of Resurgam BirthingWell8899

4. Let Iron Sharpen Iron

The Spouse’s Thoughts: My one tip is to seek the advice of your spouse/significant on what to buy. As a married man, I know that women love to shop and most of them are very smart on shopping for bargains. Why not ask for their advice. If they are a significant other, won’t their opinion be significant as well? Their wisdom will sharpen your business skills at seeing things you would otherwise miss out on. And this will ultimately lead to your successs! Ignoring it will lead to failure. It all depends on you.

Thanks To: Edwin Soler of Libreria Berea

5. I’m A Starter, Need A Finisher

The Spouse’s Thoughts: My Significant other is really good at seeing the long term goals and picture in his business and in mine. He’s good at planning and organizing money and resources. The one decision he could make for me for the betterment of my business is- deciding on the allocation of the amount of resources (time and money) going to the right project for the desired end result. What I have found is there are starters and finishers, I am a starter, a big Idea person, I need a finisher on my team! Thank you!

Thanks To: Dr. Cindy Brown of Behavior Relationship Inst., Inc.

6. I Support You, Live Your Dream

The Spouse’s Thoughts: If there was one thing that I hope my spouse could do for me, it would be to support me throughout my endeavors as an entrepreneur. Sometimes entrepreneurs have to make really tough decisions, but it’s always easier when you know that your spouse is behind you 110%. To all of the spouses of entrepreneurs, remember that we are doing this for you and our family, try to be as supportive as you possibly can be.

Thanks To: Ryan Taft of Catalyst Marketers

7. My Pr Person!

The Spouse’s Thoughts: To help me be more successful – my significant other is extremely supportive, he is always tooting my horn and telling others what I do and how great I am at it! This gives me more confidence and helps me to step up and be better at tooting my own horn!

Thanks To: Michelle Dunn of Michelle Dunn, writer

8. Risky Business

The Spouse’s Thoughts: My husband’s advice usually revolves around taking more risks – he has to push me a bit on that! But he is a terrible salesperson – he’ll give away every t-shirt without asking a cent. That’s why I’m running the business…

Thanks To: Michelle Hamman of MotherTongues

9. More Than Ok

The Spouse’s Thoughts: Most times in business, “OK” is the enemy. It has no special ring to it. It has no quality, no differentiator, no enthusiasm behind it. But here, I think my spouse would say “It’s more than OK. It’s great you are positive; that you care so much. And it’s fine, it’s more than OK, to rest a bit. It’s OK to take time for yourself, your family, your books, a walk, or quiet time by the fire. In fact…It’s necessary to being the kind and giving person you want to be.

Thanks To: Pamela Hawley of UniversalGiving

10. The Next Martha Stewart

The Spouse’s Thoughts: My husband, Al who I have been married to for over 38 years has many ideas on what I should do to make in entrepreneurial endeavors. He wants me to work every day and stay home and take care of my customers instead of going out and having a good time, I believe you can work, but you also need a social life, I can work and socialize at the same time. I can be going out and talking about my work and passing out business cards and catalogs. He calls me the next Martha Stewart Entrepreneur! Why Not!

Thanks To: Sheila A Caruso of AVON / PRIVATE QUARTERS

11. Wife Chooses Righthand (wo)man

The Spouse’s Thoughts: According to my wife I am a terrible manager. She may not be so far off.
It all starts with who you hire. Hiring someone just because you like them may not be the best criteria. Ya think?!
I can’t help it. I want to see the good in people and I want to give people a chance to succeed. All well and good accept when your hire can’t actually do the job.
My wife, on the other hand, can look at things somewhat more objectively than I.

Thanks To: Neil Palache of The Wealth Creator Company

12. Location, Location, Location

The Spouse’s Thoughts: I build websites for non-techies and offer my clients the tools, training, and design options to maintain their own website. I can do this from anywhere in the world. Luckily, my wife Sachiko is a Realtor specializing in luxury condos in Hawaii. So when deciding the physical location of my business, Sachiko is the expert I would turn to even if she where not my lovely wife.

Thanks To: Nestor Trillo of AvaNiu Websites for Non-Techies

13. Shocked & Awed

The Spouse’s Thoughts: I think my boyfriend wonders what hit him! He always wanted a musical wife, but someone like me, for whom the creativity is not just a hobby but a business–this is a real shock to his system! His daughter & her friends have become quite a fan club, so that helps!

As a creative, I can be reluctant to price my work. My boyfriend is encouraging & pushing me to be practical, to make the music, writing, etc. pay, to charge what I’m worth. I love him for that.

Thanks To: Colleen Taylor of Siretona Creative

14. When To Say When

The Spouse’s Thoughts: One important decision that I would like my significant other to make for me regarding my entrepreneurial endeavors would be to determine when the right time to “cash-out” is. This is a tough decision that successful entrepreneurs must eventually make. Based on my personality type, I don’t think that I would be able to make that call. I view my business as part of my life so I couldn’t separate the two.

Thanks To: Mark Hall of Input Ladder

15. Honey, Sign Me Up!

The Spouse’s Thoughts: One decision my spouse could make for me would be to force me to sign up for more networking events and educational opportunities. The cost of these can really add up. But when you work for yourself, it is so important to proactively pursue ongoing education through courses, workshops, and seminars on a consistent basis. It is an investment, and as an entrepreneur you have to invest in yourself as well as your business.

Thanks To: Jen Munn of Freelance Copywriter

16. Sell More Books, Network!

The Spouse’s Thoughts: My husband Brian is amazingly supportive – sometimes I don’t know how! When I decided to write a book, his first response was, SELL A LOT. His second response was, GET TO WORK! Meaning, get out there & network, learn a new trade (children’s books) & only partner with a great company of experts. It was great advice – not only did he support me, he motivated me to never rest on my laurels during the process. At the end of the day, you have to depend on your drive to help succeed! Thanks Bri!

Thanks To: Demi Clark of Author, Snow the Racehorse Series

17. Just Do It!

The Spouse’s Thoughts: I make my own decisions in regards to my business (I pretty much do what I want:) ), but if I had to share a decision with my spouse, I guess I would want him to help me with deciding on an advertising budget and help me decide where and when to advertise.

Thanks To: Jocelyn Wiebe of AmeriPlan

18. Marry Me

The Spouse’s Thoughts: A year after my friend and I started our business, he decided to ask me to marry him. I decided to say yes. That was 29 years ago. It was a good decision! Moral of the story – let fate take a hand in business too!

Thanks To: Christine Scioli of Zan Media

19. Minimize Business Travel

The Spouse’s Thoughts: I have been involved with quite a few start-ups the past 25 years. Some of them required significant business travel. My wife would prefer that I choose opportunities that do not involve heavy travel.

Thanks To: JR Rodrigues of Job Hunt Express

20. Relax, It Will All Work Out

The Spouse’s Thoughts: Step back and relax more often. One way or another it will come together even if not the way you imagined…when the next great deal does not close or the best client postpones your work, there will be something to fill the void – maybe not as lucrative, maybe not what you hoped for, but whatever happens, you will be able to deal with it! In constantly dealing with the unexpected, you’ll get more flexible, more agile, and stronger for the future. Being an entrepreneur requires it!

Thanks To: Holly G. Green of The Human Factor, Inc.

21. My Wife Is The Risk Taker!

The Spouse’s Thoughts: My wife has always been 100% supportive of my entrepreneurial endeavors…and often has many great ideas of her own which is a great bonus. It is an empowering feeling to have your significant other not only support your efforts but to have them contribute their ideas as well. There is absolutely no way I could run the businesses that I do without her encouragement and full deep down support! Thanks honey!!

Thanks To: Jim DeBetta of DeBetta Enterprises

22. My Hubby Is My Hero!

The Spouse’s Thoughts: If there’s anybody who has been in my corner consistently it’s my sweet hubby. He really is my biggest fan. He supports me financially, emotionally, does the grunt work,runs errands with the best of them. If I could delegate a task it would be “cruise host”. Once on board he is so charming with the members of our group,(while I am a bit frazzled) He is good with people, particularly patient giving the older ladies a strong arm to hold, giving tours of the boat(Coast Guard Chief). He’s the

Thanks To: Sandy Wheeler of Sandy Wheeler Travel Specialties

23. Sell Hard But Not A Hard Sell

The Spouse’s Thoughts: My wonderful significant other is a life-long salesperson! I, on the other-hand, am not, or so I thought. A year ago I was saying I wasn’t a salesperson and he was saying that I was – and a good one too. Eventually I realized that if I was not my own salesperson, who was?
With his incredible coaching I have gotten much better and it has gotten easier.
He would definitely make the decision that we should be selling harder, but he would never advise using a hard sell technique.

Thanks To: Ellen DePasquale of Efficient Office Computing

24. What’s For Dinner?

The Spouse’s Thoughts: During the past nine years, my husband and business partner has given far too much responsibility when it come to our business. Are we in each other’s way? Possibly. But I need to focus on the future and I do see opportunities that will pull us out of this downturn. Clearer vision, crate, extra time, focus, repeat. (Un)Balance this with family and marriage responsibilities and you have one tired woman! We’re in this together.

Thanks To: Joann Sondy of Creative Aces Corp.

25. Doesn’t Have A Clue

The Spouse’s Thoughts: My husband doesn’t have a clue what I do. After participating in 6 start-ups, I started one, and since one is never enough, got involved in another. My lovely husband of 25 years knows better than to question the wild ride we’re on – best to enjoy the journey and see where it lands. I love what I do, and the people I support. In his unknowing way, he’s quite proud of me. My kids are very proud of me, too, and that makes it all worthwhile. Doing my best to create the next gen entrepreneurs.

Thanks To: Renee Lewis of Pensare Group

26. Can I Make An Appointment 2cu?

The Spouse’s Thoughts: Having a busy psychotherapy practice already, I’m now creating an online interactive presence for my two passions: mindful parenting and fostering resilience in women. My guy started feeling like he lived at Motel 6, “leaving a light on” for me because I’d be up late wrestling the computer. After turning down his offer to “help”:=D he decided to get me permanent tech support. Now, we see each other much more. A good motive led to a GREAT solution!!

Thanks To: Sue Mandel of Sue Mandel, PhD, MFT

27. Don’t Change A Thing!

The Spouse’s Thoughts: Keep doing what she’s doing, FIGHTING me all the way!!! It’s the only way I stay focused on the right things. Thank you, dear.

Thanks To: Mike Blackstone of Mentor International Inc

28. Keep Laughing With Me

The Spouse’s Thoughts: One thing my wife can do is to keep laughing with me. Our relationship is fun and we share stories and ideas that are inspiring and entertaining. Life is short and you have to make the most of it.

Kim: No matter what, baby keep laughing with me.

Your Husband,
Derrick Hayes

Thanks To: Derrick Hayes of WOE Enterprises

29. Don’t Stop Dreaming

The Spouse’s Thoughts: Sometimes life feels like one big, long dream…even when we are awake! My spouse’s ONE decision for my entrepreneurial journey is keep on dreaming and make your dream a reality! Do whatever it takes and keep believing in yourself and your business. Failure is just an opportunity to pick yourself up and try harder the next time!

Thanks To: Lori Reader of Loveable Look-a-Like Doll

30. Focus Focus Focus!

The Spouse’s Thoughts: Stop spreading yourself thin all over the place and getting seduced by all these emails promising riches!

Do one thing to the max!

Thanks To: Philippe Maman of MaxiMedias

31. Learn To Turn Off!

The Spouse’s Thoughts: If my husband could make one decision for me, it would be when to turn my computer (and my brain) off! As an entrepreneur, I know that down time is critical to productivity. You need to keep healthy, balanced and energized to do your best. Yet I find this so hard for me to do. I tweet while watching Dexter; campaign concepts come to me while reading bedtime stories to my 3-year old; social conversations inspire new ways of viewing business solutions. Typical entrepreneur, right?

Thanks To: Denise McVey of S3 (advertising, marketing & pr)

32. Only One?

The Spouse’s Thoughts: My husband has to make many corporate decisions based on only 25% of the information. My business partner and I tend to make our decisions based on 80-90% of the information. Since we usually arrive at the same conclusion for my entrepreneural journey, he just wishes I’d get there sooner!

Thanks To: Julie McWherter of prettySMART! LLC

33. The Money, Baby!

The Spouse’s Thoughts: If he would decide to handle the organization of the money, that would be so helpful. He is great with the logging in of receipts, costing products, and managing the time it takes to complete a project in financial terms for his business. I’m right brain, for goodness sake,–I just want to create designs–and think of funny stuff!

Thanks To: Gwen Gardner of Simply Chickie

34. Livin’ The Lifestyle

The Spouse’s Thoughts: The Snoloha brand is completely based around promoting a lifestyle. And this lifestyle does not include time behind a desk or in an office. The one decision my wife always helps me with is making it a point to actually live the lifestyle that I am selling. “You have to live it to sell it” she reminds me. As much as I enjoy living it, getting bogged down in the business end of things can be too easy. So her ability to make me “escape” is extremely important in my entrepreneurial endeavor

Thanks To: Rod Call of Snoloha

35. Show Him The Money

The Spouse’s Thoughts: My husband, bless his Wharton-educated soul, wants to manage my company’s finances as CFO. He’s fine with my strategy, hiring, marketing, etc., but he would like to review all profit and loss statements with a fine-toothed comb.

Thanks To: Mistina Picciano of Market It Write

36. Business Is Business

The Spouse’s Thoughts: My significant other always helps me with my decisions. He knows Identity pretty well, but there is one thing he will always be better than me at… business is business. Do not feel bad when invoicing, asking for return favors, and being stern with contracts. He knows I thrive on customer service and thinks that I tend to do too much for my clients when I have been burned a few times. Therefore, he could and would make my money decisions and how much I do for my clients if I allowed him to :)

Thanks To: Susan Vernicek of S&J Identity – Identity Magazine

37. What My Hubby Would Decide

The Spouse’s Thoughts: Hmmm.. Although extremely supportive, my loving husband has been really drumming it into my head lately that I need to get much more aggressive about pursuing public speaking engagements myself. For the last few months, I’ve been delegating the task of finding possibilities to a VA, with mixed results. In any case, that hasn’t been too cost effective, so I’ve finally agreed with him that I’ll start doing that cold calling myself. Perhaps I’ve been engaging in a bit of avoidance??

Thanks To: Lily Iatridis of Boomerang Presentations

38. Cutting The Ties!

The Spouse’s Thoughts: If there was one thing by husband could make a decision on would be when to cut the ties with clients!

I am such a softy and allow people to take, take & take some more. My husband is really good at determining when enough is enough and the ties should be cut or just say no. It is about creating a balance and keeping the value in what we do. Let’s just say we play good cop, bad cop! LOL

You have to find value in what you do or others will see no value in your products/service

Thanks To: Robin Hardy of MMPA-Marketing, Media & Production

39. Smart Growth Is Creative

The Spouse’s Thoughts: My partner would want me to share the good, the bad and the ugly. Together we then could make a decision about how best to proceed basically a plan of attack. Bottom line involvement, engagement and total transparency.

Thanks To: Jerry Pollio of CMT Realtime Updates

40. I Can’t Carry Your Emotions

The Spouse’s Thoughts: One vital decision would be for him to get his ego out of the way and lose the feeling that he is being side-lined for her interests and business. By turning his thoughts into walking together, side by side and hand in hand, sharing and supporting her as she builds an amazing future for everyone, who needs her to cook at the same time? Without his ego she will have the freedom and support to create an amazing success, that will feed them both in more ways than food ever will in the future.

Thanks To: Carol Dodsley of Choose Changes

How to Make Money With Teleseminars

Prefer to LISTEN to this week’s issue?
Turn up your speakers and click here to listen.

Do you ever wonder how those folks offering free teleseminars ever make money?

I’ll let you in on three secrets. 

First, making money with teleseminars is a great goal…however, don’t overlook the importance of building your email list with teleseminars as well.  Many people from all over the globe have registered for my teleseminars and continue to receive information and promotions from me. 

Second, teleseminars are a great way to deliver good content that you can then repurpose (reuse) in other information products that you can sell.  Here are just some ideas to get you started:

1) Record your teleseminars and post the audios in a membership only library on your website or blog.  Members pay a fee to join.

2) Record your teleseminars and turn them into a CD that you can sell or send for free to people who will share their postal address with you.  Gathering postal addresses is becoming more important as people are inundated with emails that they don’t open.

When you have their postal address, you can send direct mail pieces like postcards and letters.

3) Have your recorded teleseminar transcribed – you can then combine the CD and transcript and sell them as an information product.  You might “beef it up” with additional bonus pages and reports.

4) If you have several related teleseminars or a multi-part teleseminar series, you can create several CDs with transcripts and create a home study kit.  These can sell from $97 to $997 depending on the topic and volume.

Topics that are targeted to a very special niche are good candidates for the higher dollar information products.  For example, you could sell a “time management for busy professionals” information product.  If you instead created “time management for dentists” you’d command more money.  You’d have to use their jargon and know something about the demands of their work to customize your content to them but you don’t need to be a dentist!

Third, teleseminars are a great way to gather information for a book or for a coaching group or a teleseminar series.  Hold a teleseminar on your topic area and leave plenty of time for participant questions. 

Have it transcribed and note your answers, in your words, to their questions.  You find out what your audience’s concerns are, how you provide solutions and where you might need to do research to get more information.

Now you’re on your way to creating your next information product –the biggest secret is that you’ll want to create several products –once someone loves your product they WILL want more.

Ready to get into action?  “Launch Your Teleseminar in 14 Days: Make $100,000 Income Sharing Your Interests and Passions” at http://authenticlifeinstitute.com/teleseminars.htm is a complete training in Teleseminars which opens the door to unlimited opportunities. My clients who use it say “I’ve been putting off using teleseminars because I didn’t know how to begin –now I know!” In addition to discovering how to create powerful teleseminars, you’ll get tips on how to leverage them into information products for profit, and free coaching with me to be sure you USE the information and much more.

Unemployed: Challenge AND Opportunity

I spoke today at an unemployed support group sponsored by the State of CA.  My topic was “Turning Interests Into Income.”  There were about 100 people there.

Looking out at the sea of faces I saw pretty much two things.  Resignation or a spark of excitement as they considered ways to generate income without having a j.o.b.

My heart goes out to all folks who are involuntarily unemployed AND I was reminded that I’m not to work with everyone -because self employment is not for everyone.

So I focused on those with that beautiful “spark” of hope and possibility.  What a privilege it is to be allowed into someone’s life -even briefly -during their biggest challenges.

I am so grateful for the work I’m able to do and I’m so grateful for YOU!

P.S.  Here’s another Providence photo -that’s the gorgeous State House with the leaves just starting to turn color -I’m building a new website (a.k.a a new profit center) called www.Providencelover.com

state house small