What the heck do I mean by repurpose? Well its when
you do one thing and then spin that one thing into many. Lets
take a look at how this might work.
1. Write a top ten tip
sheet. My first one was called Top Ten Ways to Live Authentically.
I wrote it 10 years ago and put it online and I still get feedback from
2. Flesh out each of your
top ten tips into a few paragraphs and now you have an article. Write
a 400-600 word article expanding on your top ten tips. You put a call
to action resource box at the end of the article. A resource box
is the jargon term that online article databases use...kind of like
a byline, only its much more.
Dont make the mistake
of using the few sentences you have here by talking about your bio data.
Instead, give people a reason to go to your website and get something
free, and of value, in exchange for their email address.
That one article becomes
a client list builder. And the beauty of it is that article remains
online for a very long time AND other website/blog owners looking for
good content, may ask you if they can post your articles WITH your website,
on their webs/blogs...this happens to me several times a year.
3. Create an e-course
out of your top ten tips. Set them up in an autoresponder like Aweber
or 1shopping cart. Now you have something of value to give away in exchange
for a persons email address. AND the best part is, they will receive
10 different emails from you, maybe one a week. That helps build relationships.
If youre really on top of it, youll have a call to action
at the end of each of the weekly emails.
4. Rework your article
into a press release. The key to getting your press releases published
is to tie your content into something interesting and newsworthy. An
example from my biz might be to write about how self employments may
be the key to turning around the economy and then add the content of
You can submit press releases
to your local newspapers, business journals and online for free (or
fee). One free online source is www.1888pressrelease.com.
5. Create a teleseminar
based on your article content. You dont need to reinvent the
wheel. Your content can be used in many ways. Teleseminars are a great
way to build your list and to promote an upcoming fee-based teleseminar
6. Create a video of you
teaching some of the content and post it on YouTube. You can do
this easily with an inexpensive FlipCam. It doesnt have to be
professional. Just be you. YouTube gets tons of web searches each day.
Some folks just plain prefer to learn by video.
And thats just the
beginning! The next time you decide to create something, brainstorm
all the possible ways it can be used.