Posts tagged niche
I’m a sports fan. Last night I watched my New England Patriots football team roust their arch rival the New York Jets. Yay! (Sorry to you Jets fans!)
Something I see often in working clients, is that dreams often get stalled and even die because the person just didn’t get in the game.
What do I mean by that?
Here’s an example. I want to explore a new profit center in the field of travel. I’m not sure yet what shape it will take -I have plenty of ideas.
I could create a niche travel copywriting service.
I could become a travel agent and focus on a niche in spiritual travel or “pubs and people” travel or both!
I could become a tour operator and lead tours myself.
Now if I don’t take some kind of action -all those great ideas will be lost and I will be withholding some great services from people who are hungry for them.
So how do I get in the game? Here’s my first four steps.
1. Books on my shelf research.
I have some books on good careers for people over 50 -I checked out the resources they recommended for the travel field.
2. Internet research.
I looked up some of the authors that were recommended. I found some upcoming conferences for travel. I found a potential niche that fits my background beautifully combining academia, nonprofit, writing and travel.
3. Read. I ordered some ebooks from a well known author after reviewing plenty of free content on his website.
4. Social Media. I signed up for some Linked In Groups and twitter feeds. Now I can have conversations with people who are already in the game.
Next steps? Read and complete a workbook on how to be a travel agent. Choose a niche. Participate in conversations. Ask questions. Get a WordPress page up. Create an easy marketing plan. Make money. Have fun.
What game do you want to get in? These first steps are no or low cost so jump in.
What I’ve learned is you can’t see how it’s going to turn out. That amazing, unexpected things happen when you get in the game.
I’d love to read your comments about how you are getting in your game.
I already know you’re a winner!