Posts tagged home based business

Do You Charge What You’re Worth?

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There’s a good chance you don’t. You may think you don’t have enough experience. You may fear that you can’t deliver high quality services. You may just not feel “good enough.”

If you are a true beginner you might want to charge a lower fee in order to gain experience; however, before you do this, I urge you to talk to a coach or a trusted advisor to do a “reality check.” You may not be able to see clearly all the life experience, knowledge and value you are bringing to the table.

If you are not a beginner, here are a few tips to effectively master the emotionally loaded topic of how to charge what your worth.

1. Pricing is an art not a science. There are no hard and fast rules. You can experiment. Establish a baseline by calculating the amount you absolutely must have each month to meet your expenses then double that amount to account for health insurance, savings, retirement and other business expenses you may not be taking into consideration.

You may want to triple your initial amount so that you’ll have money left over for travel and other enjoyments. Divide your total amount by 20 hours a week for 48 weeks (or the number of weeks you expect to work in a year). I say 20 hours because some of your time will be spent on marketing, administration, professional development, research, etc. If you will actually be delivering billable services more than 20 hours a week, adjust the formula to fit your situation. This amount is the minimum you need to be making during each hour of service.

Try a price on for size and see if you feel satisfied with delivering your service for that fee. If you feel resentment -you’re not charging enough. You can adjust your pricing till you find the range that fits.

2. When delivering services it’s always better to charge a project fee rather than an hourly fee. You are bringing value to the client -you are solving a problem -you are not trading dollars for hours of your vital life energy. Yes, I showed you in #1 how to establish an hourly rate -that’s so you would have an idea of how to price your project. Estimate the number of hours it will take to complete the project or deliver the service and you’ll have a project fee. Yes, sometimes you will find you underestimated and you will also find that sometimes you finish more quickly than you anticipated.

3. Expect the “gulp” factor. Each time I’ve stretched myself to raise my prices, I find myself swallowing, a gulp, as I quote the fee or write it into a proposal. But what a great feeling when the client says yes and you recognize your value. It gets easier with practice.

Deliver excellent service. Be reliable. Be honest. And charge what you’re worth!

I’d love to hear your thoughts – so go ahead and post them here.

Interview with Kim Kapellusch of Academy of Staging

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Kim Kapellusch

 
Kim Kapellusch of Academy of Staging (http://www.academyofstaging.com)

Learn how Kim started her home staging business with no money, how she is expanding to a nationwide model with no financial investment up front, and tips on how being persistant, getting informed and learning trust were key to her financial success. Click here to listen…

Interview with Robbie Motter

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Robbie Motter

Listen in as Robbie Motter (http://www.rmotter.com/), of Contacts Unlimited, NAFE (National Association of Female Executives) Director, and show host of several Radio and Talk shows shares her tips on how to succeed as a home based entrepreneur.  Robbie took the entrepreneurial leap at 49 years, while a single mom to three kids and has never looked back.  Learn why she says it’s all about “Showing Up” and discover several resources that can help you succeed. (24 minutes) Click here to listen…

40 Day Focus

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I hope you’re enjoying some of these lazy, hazy days of summer…I know I am!

Many of you ask me how to choose from all your many ideas -which one should I work on NOW?

I also hear from many of you that you’re challenged by the “F” word (and I mean Focus!)

Here’s a powerful, easy 8 step system to choose your ideas, get them into action and completed.

1. Write down all your ideas.  You don’t have to DO all of them but if you don’t write them down, you’ll lose a lot of your truly genius, creative gems.

2. Let is percolate for a few days.  Come back to your list in a couple of days -some of those ideas you wrote down will seem downright wacky while others will take your breath away -I thought THAT? you’ll say to yourself.

3. Then ask yourself, what is the purpose for doing this?  Hint -it’s not always money. It’s probably one of these – list building, lead generation, cash generation, product creation (this can be information products too), or building credibility.

4. Rank your list of ideas from 1-5 on how much this idea will get you to your current purpose (or whatever scale you like) with 1 being this won’t get me to my desired objective at all, to eureka! this is a 5 -I’m going to lock the door, turn off the phone and email and not come out till I’ve got this baby cooking!

5.  Make a 2nd column with an estimate of what you think can happen if you focus on this for 40 days.  Why do I pick 40 days?  I like that there is a great significance to the number 40 in many spiritual traditions. And, I know how tempted I am to lose focus -in many spiritual stories, 40 days signifies temptation or a passage through something.

Next quantify your idea.  How many people could you add to your list if you focused for 40 days?  How many leads could you generate?  How much cash will that information product bring in?

6. Right about now, the buts should be kicking in -small buts and those dreaded big buts. Write down 3 of them.  Now write down 3 benefits of doing this focused project.

7. Now write down solutions to your obstacles or ways to prevent them.  Then write down, very specifically, about what you’ll get from the benefits.  Set dates for when you’ll experience these great things you’ll be, do or have from these benefits.

8. OK.  Now it’s time to get into ACTION! Write down 5 actions you need to take to achieve this objective. For example, I’m working on a book right now -some of my next actions are to write an hour a day, interview some folks for stories for the book, decide on a hot title…see?

Some of your steps will be done by you, others like graphic design of a book cover, transcribing interviews etc. will be done by someone else.

So what idea will you focus on for the next forty days (some of you will complete your project even sooner!) Post a comment at www.authenticlifeinstitute.com/blog and let us know -then you’re making a commitment which will make it much more likely that you’ll keep moving forward -don’t you want to come back in 40 days and post about your great success?  I’d love to hear them!

Got Blog?

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I resisted having a blog for years. I asked my virtual assistant to set one up for me in 2007 and promptly forgot about it. But now I’m a believer. Last month Google launched a new new web indexing system called Caffeine. According to Google,

“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”

So what does this mean? Well one, your blog is an even more powerful marketing tool than ever. And two, you need to get posting twice a week. That’s ideal for keeping web traffic flowing to your website. Blogging lets you connect with your ideal clients or customers in a very human way.

It’s easy to get started. WordPress is free. The best way to go is to have an integrated blog and website. If you’re a non-techie like me, you can hire someone for a few hundred dollars to create this for you.

So get started. Drop a comment here about your new blog -there are people waiting for your unique message!

Multitasking Musings

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Ok. I’m as guilty as anyone of multitasking.  Why?  Because my brain works faster than most people can speak.  Because it feels like I’m accomplishing more.  Wrong.  Research shows that multitasking reduces productivity by as much as 40%, reduces competency AND it’s stressful too.  So how to quit the habit?  If you are alerted with a sound from your computer every time an email comes in, turn it off.  Turn off the ringer on your phone when you’re working on projects.  Don’t check your blackberry or iPhone when your having lunch with someone.  And here’s the best trick I’ve found – make your own self imposed deadlines shorter -cut ’em in half.  Think you need an hour for that project?  Decide to do it in 30 minutes -you’ll stay focused that way and it will feel great to get it accomplished.  Believe it or not the focused time you spend on your project will be far less stressful than multitasking.

So give it a try.  I’ll bet you’ll feel calmer, more present, and you’ll be giving others a true gift -your attention.  Drop a line here and let us know how it goes for you.

How are you intelligent?

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Now please notice I didn’t ask, how intelligent are you? That’s an entirely different question. Our culture puts a great deal of weight on assessments given to you when you’re in school…I.Q. tests, S.A.T.s, A.C.T.s…alphabet soup. This is unfortunate. These tests only measure a portion of the different types of intelligences including linguistic and logical-mathematical intelligences.

Years ago, I was delighted to find Howard Gardner’s work on multiple intelligences in the K-12 school systems. He identified 8 different types of intelligences. They include linguistic (good with words), logical-mathematical (good with numbers and reasoning), spatial (picture smart), bodily kinesthetic (body smart), musical (music smart), interpersonal (people smart), intrapersonal (self smart) and naturalistic (nature smart).

Another author, Daniel Goleman, says we can also have emotional intelligence and that this kind of intelligence is an even stronger indicator of success than I.Q. Emotional intelligence can be learned, it’s not fixed at birth. The different emotional intelligences include self-awareness, altruism, personal motivation, empathy, and the ability to love and be loved.

Ok. So what does all this have to do with you being happily self employed, working from home doing work you love and making plenty of money? I find that many of my clients doubt that they are “smart” enough to succeed in their own business. They often don’t recognize the gift of their own unique intelligence and how that gift can solve problems for others.

For example, I’ve met many interior designers who downplay their talent and under charge for their services. Now being someone who has had to return just about every piece of furniture I’ve ever bought on my own, I recognize clearly the gift of spatial intelligence in these designers. And that’s one intelligence I sure wasn’t blessed with! I save my self (and the sales clerks) lots of time and frustration by hiring designers.

Another example, I never knew that I had a natural ability for writing until I got to college. I assumed it was not difficult for anyone to write. Wrong! A college professor had us take an exam to determine if we needed to take a basic writing class. Of the 15 people who gave a writing sample that was judged by 3 teachers, mine was the only one that “passed” so I didn’t have to take that writing course. That’s when I had an aha moment of “oh, so this isn’t easy for everyone.” Prior to that, I just had no awareness of this gift. And now I am able to serve others with and charge well for my services.

So how are you intelligent? Don’t downplay your interpersonal and/or intrapersonal skills. Those are often even more important than some of the others. They allow you to build rapport and relationships, to empathize with others and to be a good listener. These are some of the strongest skills you need in business and sales. Would love to hear about how you are intelligent -post a line or two here on my blog: http://authenticlifeinstitute.com/blog/ and how you are starting to honor your unique intelligence. I can just about guarantee that you have far more capacity than you give yourself credit for!

Mind Junk

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One of my coaches gave the term “mind junk” to that negative, very active voice in your head. It’s chattering away constantly telling you why you can’t reach your goal, live your dreams or even something as simple as writing an article!

I watch people let this mind junk waste tremendous amounts of their energy. Instead, I’d like to invite you to accept that this voice will always be with you AND you can relax and accept it rather than wasting energy trying to change it. You can wallow around in your mind junk or you can shift your attention from it to your goals.

Let’s identify what your mind junk looks like so you can quickly figure out when it’s happening and you can stop paying attention to it. One other interesting thing…the way you handle mind junk in one area of life -say money -you’ll find that the same mind junk runs your relationships, your creativity, your physical vitality, your time and how much you enjoy life. Here are some ways mind junk shows up:

Keeping it vague. I’ll create that blog soon. Right now I don’t have the time. Falling into the either/or trap. Either I can write a book or I can keep making money in my job -I don’t have the energy for both. Comparing yourself to others. Why does it seem that no one struggles with public speaking as much as I do? Making excuses. I was late in meeting my deadline because I had too many interruptions.

Monkey mind has a lot of tenacity. It loves to keep us in the same behaviors even when it’s not working for us. Here’s what you might find yourself saying: It will work if I just try harder, I don’t have time to do it another way. This is just how I am and there’s nothing I can do about it.

So what to do with this craziness? Know that you are not your mind junk. You have amazing ability to observe it. It is only one part of your mind and who you really are is much more magnificent than any curve ball your mind junk throws at you. When you become aware of it and see how it works, you minimize the odds of getting off track as you move towards your goals.

Here’s an action for you. Over the next 2 days, write down at least 3 times your mind junk was shouting load and clear. Did you say it aloud -like “I can’t afford that and never will” or was it an internal dialogue? Note what kind of form it took -was it being vague, comparing yourself to others or some other form?

See if you can catch the mind junk and not get into a full blown attack of it. Observing your mind junk, you may be amazed to discover that 90% or more of the thoughts that your mind junk pops into your head are irrelevant to anything that’s of real value to you!

Would love to hear any tips you have for living in peace with your mind junk. Post yours here.

What Are You Convinced Of?

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What are you convinced of? What do you hold as true for you right now? Are you convinced that work is hard? Are you convinced that you’ll never be able to work from home? Are you convinced that, on some level, it’s wrong to be prosperous? Or are you convinced that you are always at choice and the past has no precedence…you can start right where you are. How unalterably convinced are you? This is your faith. You could be making money from home.

Think about this. When you think about one of your convictions, does it make you smile inside or shrive? Do you feel bolder, stronger, or do feel small, diminished.

I’m living proof that what you are convinced of is often a lie. I was convinced for a long time that work had to be hard -look at my parents’ life! That was powerful proof to me. I was convinced for years that I was “not smart enough” to be successful in creating my own work in the world…I should of looked around a bit -there are plenty of “not so smart” people who make plenty of money in their own business! Here are three ways to alter those big convictions you have that are keeping you from waking up to your unique gifts, to honoring the human treasure that you truly are and to living a prosperous life, in which you are experiencing peace, health and plenty in your world.

1. Ask yourself if your conviction is really true. Is it true for everyone? Do you know someone who doesn’t hold this conviction and is thriving in an area of life that you are not? If one person can do it, you can too! Play with the idea of “what if this weren’t true about me?”

2. Allow yourself to move forward even if you can’t see the entire “how”. Your inner compass lets you know when you’re on the right track. You’re scared AND excited at the same time. You feel good. What you’re working on will be a positive thing for others. Martin Luther King said “Faith is taking the first step even when you don’t see the whole staircase.” So do some planning. Planning leads to action. Action gets you “into the game”. And once you’re in the game, all kinds of unexpected things happen that absolutely couldn’t have happened if you hadn’t jumped in! And then, you might find yourself facing…

3. Doing the thing you think you cannot do. Eleanor Roosevelt said, “you must do the thing you think you cannot do.” If you’re afraid of a certain action that is moving you towards your dream, do it anyway. This will bust through your limiting convictions, maybe causing your family and friends to think you’re nuts, and you might even be rocked by the fact that you are shaking your very identify (albeit limited!) to the core. That’s ok. Do it anyway!

4. Get unstuck. Katie Byron has a masterful technique for getting past your yeah buts. It feels weird at first, but it’s powerful.

First, say what it is you want to do and your “but”. I want to travel to (put your favorite location here), but I can’t afford to.

Now say it as if you are choosing. “I’m choosing not to take a trip to paradise because of the belief that I have to spend a lot of money on this trip. The trip isn’t the problem, my perception that I can’t afford it is.”

Finally, “my true self can find a way to take the trip without going into debt because it knows that not having a lot of money isn’t the problem -my belief about not having enough money is.”

It’s also powerful to take your desire and your obstacle to some supportive people. Tell them what you’ve done up till now, what you want next and what obstacle is in the way. You’ll be amazed at the creative options you haven’t thought of. But look at your convictions first and get clear that they are alterable, otherwise, you’ll drive your friends crazy with yeah buts at every turn!

Would love to hear about a conviction you have that is not supporting you and you are ready to give up. Post  yours here.  It’s a powerful to put your commitment out to the world.

Facebook: How to Set Up A Fan Page

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Yes,  Facebook is a fun way to keep in touch with your buddies and family and to reconnect with people you’ve lost contact with.  AND, it’s also a powerful marketing tool if you use it right.

Some people choose to set up a private page for just family and friends while creating a separate page for business.  I’ve chosen to blend the two on my “wall” so that potential clients/customers can get a feel for who I authentically am.

I’m in the process of creating a “fan page” specifically for my business (watch for a contest announcement in March!).  I thought I’d share some of what I’ve learned with you.

1.  Some facts about Facebook. Think that your ideal client is not on Facebook?  Think again.  In 2009, Facebook had 350 million users and it keeps growing.  Facebook reaches 56% of people using the internet in the U.S. and many more in other countries.  Just over 70% of Facebook users come from outside the U.S.

11% of users are ages 13-17, 29% are 18-25, 23% are 26-34, 18% are 35-44, 12% are 45-54, 7% are 55-65.  Facebook is the #3 site visited by users 65 and older!

2.  Why Are You Doing This Anyway? Before you dive in take some time to set your goals and expectations of your Facebook Fan Page.  You may want to sell a certain number of books, you may want to get booked for a certain amount of speaking gigs each month, you may want to establish yourself as an expert, or you may want to fill up your coaching group.

3.  How to Create a Fan Page. Go to www.facebook.com.  Scroll way to the bottom to the fine print and click on “advertising”.  On the left hand side of the page, click on pages.  Then click on “create page”. Now you’re ready to create your fan page (it’s free!).

4.  Start a discussion. One of the great things about a Facebook Fan Page is that you can interact with your tribe.  You’ll see a “discussion” folder tab at the top of the page.  Post a question you’d like to get opinions or ideas about.

5.  Post some photos and videos. Everyone enjoys seeing you in “real life” situations.  It’s also great to post photos of you with experts or local celebrities.

6.  Invite people to join your fan page. Send an email to your list inviting them to become a fan.  Run a contest like I’m doing to encourage participation.  If you already have a Facebook profile page (this is different from the Fan Page) you can invite your “friends” to become fans.  On the Facebook Fan Page, scroll all the way down to the bottom left.  You’ll see a “share” button. Click on it and you’ll see your Fan Page Profile and your list of current Facebook Friends.  You can select who to send an invitation to or click “all”.

You can post an invitation on your blog, you can twitter about it, if you have a profile on Linked In you can post an update about your new Facebook fan page.

Want a powerful, no cost way to build your list of raving fans? Get going on building your Facebook Fan Page!  When you get your Fan Page up, post a note and link to your Facebook fan page on my blog and I’ll become a fan of yours AND my blog readers just might also!  http://authenticlifeinstitute.com/blog/

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