Posts tagged Coaching
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Getting clients and customers is the #1 need I hear from my clients. If you don’t have your client attraction system in place, you have no business!
Strategy #1. What do you do?
You’ve got to have a short, great answer when someone asks you this question. Start by knowing who your ideal client is so you can identify them with your answer to “what do you do?” You have to know who you are talking to every single time you write an email to your list, or create an ad, or write website copy. Who are you talking to?
Create a composite person who possesses every great quality all your ideal customers have. Then, every time you write or speak or do other marketing activities, you are speaking to that ONE person. This is the most powerful client attraction magnet –so you must master it.
You can start with demographics like age range, income levels, geographical area where they live but then expand it to how they are thinking, what they are feeling, what do they want from you. Write it out. Say it aloud to your coach or trusted buddy. Change your marketing materials if needed to speak directly to this wonderful person who you can’t wait to serve. And watch the calls/emails come in!
Strategy #2. What Makes You Different?
Here are some of the ways I am different from many business coaches. I love my clients and am not afraid to tell them so. I value relationships and it shows -I have long term relationships with many, many clients –many have worked with me for nine years or more.
I have been in my client’s shoes and know what they’re feeling and know how to express that to them while giving them a vision of the possibilities of their future along with practical action steps to take in the present.
I have invested a ton of money and time into learning how to create a portable and prosperous lifestyle and share all that I have learned freely with others.
I bring a consciousness of spiritual principles to all I do –including business.
I am introverted and love working alone from home, AND have challenged myself to bust through perceived limitations and fears to bring my work into the world in a big way through speaking, creating information products and facilitating coaching groups…thus I serve as a role model for others with similar doubts and fears.
So give some thought to all your unique quirks. What makes YOU different? I’d love to know –leave a comment in the blog section so we can all see it!
Strategy #3. What is the Outcome Your Clients Get?
Big, big mistake I see in just about every new business owner (and I did it too!). They talk about the FEATURES of their service or product and not the BENEFIT to the client.
Example –my Success Circle –features include a monthly teleclass including laser coaching with me, audio recordings, weekly audio coaching minutes and a weekly online journal.
Some of the many benefits of the program are that participants take action more consistently and quickly resulting in increased clients and money in their business. They have support and are able to ask those questions that may feel “dumb” in a safe space.
What is the outcome your clients get? Get clear on these 3 things and you are far ahead of most business owners.
Prefer to LISTEN to this week’s issue?
Turn up your speakers and
Click here to listen.
When I do workshops on marketing …and mention that speaking is one of the most effective strategies for building a list of contacts who can’t wait to buy from them, most people in the audience look at me with that “no way in hell am I gonna do that” look.
What is it about speaking that makes it such a powerful marketing tool? Listed below are 3 benefits of public speaking.
Benefit #1: You build your leads list quickly. People get an experience of YOU. They get to feel your essence…who you really are. Now you’ve got their trust. When building your list of prospects (the MOST important part of creating your business!) people typically move through four stages: from suspect (they don’t know you and think you just want to take advantage of them) to prospect (they say yes to a free offer you’ve made and are interested in learning more about you) to client (they’ve spent money with you…even one dollar!) to raving fan (they buy just about everything you offer AND tell others that they must get to know you too).
When you get out and speak to a group you will want to collect their email addresses and postal addresses. Offer to give them your free ezine or a special tip sheet or a cd of an interview you’ve done, in exchange for their email address. My experience is that 95% -100% of folks will do this…after hearing you speak, they want to get more from you. You’ve created a relationship and these folks aren’t suspects…they are already prospects…or if they purchased one of your information products…they are clients….and many will already be raving fans!
Benefit #2: Sales in the “back of the room”. I don’t know about you, but I always love browsing the information products (books, workbooks, cds, home study courses) that are provided at seminars. I always buy at least one thing (usually more) because I am interested in the topic the speaker is talking about and am hungry for more information.
A speaker is truly performing a disservice to her audience if she doesn’t give them more of what they want. AND, you can make a boatload of money selling these information products! You spend time to create them once…and then continue to make money with them for years to come. If you’d like to learn how to create your first info product (and don’t want to procrastinate for 3 years like I did!….do you know how much money I lost when I did public speaking and had nothing more to offer folks!) join me on an information packed teleclass June 17. http://www.authenticlifeinstitute.com/ownbossteleseminar.htm
Benefit #3: You are Living Your Life Purpose and Serving Others. You have good information to share (yes, you really do!) and it would be a shame not to share that information with others. When you speak on a topic you are passionate about you can literally change lives. One piece of information can encourage someone to take a baby step that leads to another and another …resulting in a positive life change.
Tom Antion is the man I go to for public speaking advice and tips. Check out his chock full resource center, click here.
More to come in the next 2 articles…next week we’ll talk about putting together a presentation and in 2 weeks, you’ll learn how to market your presentations on a shoestring.