Posts tagged career

Repurpose Your Way To Making More Money With Less Effort and Time

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What the heck do I mean by “repurpose?”  Well it’s when you do one thing and then spin that one thing into many.  Let’s take a look at how this might work.

1.  Write a top ten tip sheet.  My first one was called “Top Ten Ways to Live Authentically.”  I wrote it 10 years ago and put it online and I still get feedback from it!

2.  Flesh out each of your top ten tips into a few paragraphs and now you have an article.  Write a 400-600 word article expanding on your top ten tips.  You put a “call to action” resource box at the end of the article.  A resource box is the jargon term that online article databases use…kind of like a byline, only it’s much more. 

Don’t make the mistake of using the few sentences you have here by talking about your bio data.  Instead, give people a reason to go to your website and get something free, and of value, in exchange for their email address. 

That one article becomes a client list builder.  And the beauty of it is that article remains online for a very long time AND other website/blog owners looking for good content, may ask you if they can post your articles WITH your website, on their webs/blogs…this happens to me several times a year.

3.  Create an e-course out of your top ten tips.  Set them up in an autoresponder like Aweber or 1shopping cart.    Now you have something of value to give away in exchange for a person’s email address.  AND the best part is, they will receive 10 different emails from you, maybe one a week.  That helps build relationships.  If you’re really on top of it, you’ll have a call to action at the end of each of the weekly emails.

4.  Rework your article into a press release.  The key to getting your press releases published is to tie your content into something interesting and newsworthy.  An example from my biz might be to write about how self employments may be the key to turning around the economy and then add the content of my article. 

You can submit press releases to your local newspapers, business journals and online for free (or fee).  One free online source is http://www.1888pressrelease.com/.

5. Create a teleseminar based on your article content.   You don’t need to reinvent the wheel.  Your content can be used in many ways.  Teleseminars are a great way to build your list and to promote an upcoming fee-based teleseminar series.

6.  Create a video of you teaching some of the content and post it on YouTube.  You can do this easily with an inexpensive FlipCam.  It doesn’t have to be professional.  Just be you.  YouTube gets tons of web searches each day.  Some folks just plain prefer to learn by video. 

And that’s just the beginning!  The next time you decide to create something, brainstorm all the possible ways it can be used.

Your Goals

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What are your goals for 2010?  Should we even set goals?  That’s been on my mind this month, and I’ve finally come to some conclusions that satisfy me.  See what you think.

I believe that we are part of something much greater than ourselves…you can call it God or Spirit or the infinite flow.  And because we are made of the substance of this infinite flow, we are whole, perfect and complete…just as we are…warts and all.

I also practice mindfulness meditation, in sitting practice and also throughout the day…bringing my awareness to observe myself acting, thinking, doing, judging, feeling.

And sometimes, I’ve felt like living a “goaless” life.  Just waking up and doing what feels right…and sometimes I do that.

BUT…I also recognize that I have the gift of this life to express my unique self fully in service to others.  And no matter, what…my day is going to be filled up with SOME kind of activity…I  might as well choose wisely.

By setting goals, I give myself direction…hopefully towards becoming more of who I truly am and serving and loving others as deeply as I can.

I’ve studied many time management and goal setting systems.  And from all of them, I’ve gleamed what works best for me and created my own system.  If you’d like to set your goals for 2010 with some guidance and support, on January 6, 2010, I’m holding a gifted teleclass called ” Breakthrough to the Best You in 2010: Create Your Powerful Yet Simple Goal Setting and Time Management System That Works!”

Get the details and dial in info here: http://budurl.com/goals2010

Igniting your entrepreneurial spirit,

Ann

Gratitude is Good Medicine

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I’ve been following the relatively new field of Positive Psychology for the last few years –imagine studying people who are healthy and thriving and not just those with disorders and diagnosis –about time!

There are powerful research results coming out about the idea of gratitude.  Findings say that gratitude helps maintain close connections with others.  Gratitude is linked to more helping behaviors, high positive emotions, life satisfaction, increased hope and lower feelings of anxiety and envy.  Who doesn’t want that!

In a research study on happiness, people in one group were asked to write a letter of gratitude to someone, a 2nd group was asked to write down five things they were grateful for each day for one week, and a 3rd group was asked to write down five things they were grateful for on a single day.

There appeared to be more benefit to listing your blessings 1 day a week rather than everyday (I wonder if it was because it was easier to remember to do it once!).  All three interventions worked, providing people with increased happiness and hope.  And even more impressive –the benefits lasted up to 6 months.

Of all the happiness interventions to date– gratitude gives the strongest effects.

The affirmative prayer method that I practice daily has a gratitude component to it. Being grateful for what is right now and feeling what it’s like to already have what you have asked for.  When I practice affirmative prayer and get to the gratitude part, my heart always fills up so full…no matter what circumstances are appearing in my outside world…it is a wonderful feeling and always transforms me to a higher place.

Enjoy this season of gratitude, and post a comment on our blog about your experiences with gratitude…I’d love to hear them!

How to Make Money With Teleseminars

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Do you ever wonder how those folks offering free teleseminars ever make money?

I’ll let you in on three secrets. 

First, making money with teleseminars is a great goal…however, don’t overlook the importance of building your email list with teleseminars as well.  Many people from all over the globe have registered for my teleseminars and continue to receive information and promotions from me. 

Second, teleseminars are a great way to deliver good content that you can then repurpose (reuse) in other information products that you can sell.  Here are just some ideas to get you started:

1) Record your teleseminars and post the audios in a membership only library on your website or blog.  Members pay a fee to join.

2) Record your teleseminars and turn them into a CD that you can sell or send for free to people who will share their postal address with you.  Gathering postal addresses is becoming more important as people are inundated with emails that they don’t open.

When you have their postal address, you can send direct mail pieces like postcards and letters (monitor the change of address as well).

3) Have your recorded teleseminar transcribed – you can then combine the CD and transcript and sell them as an information product.  You might “beef it up” with additional bonus pages and reports.

4) If you have several related teleseminars or a multi-part teleseminar series, you can create several CDs with transcripts and create a home study kit.  These can sell from $97 to $997 depending on the topic and volume.

Topics that are targeted to a very special niche are good candidates for the higher dollar information products.  For example, you could sell a “time management for busy professionals” information product.  If you instead created “time management for dentists” you’d command more money.  You’d have to use their jargon and know something about the demands of their work to customize your content to them but you don’t need to be a dentist!

Third, teleseminars are a great way to gather information for a book or for a coaching group or a teleseminar series.  Hold a teleseminar on your topic area and leave plenty of time for participant questions. 

Have it transcribed and note your answers, in your words, to their questions.  You find out what your audience’s concerns are, how you provide solutions and where you might need to do research to get more information.

Now you’re on your way to creating your next information product –the biggest secret is that you’ll want to create several products –once someone loves your product they WILL want more.

Ready to get into action?  “Launch Your Teleseminar in 14 Days: Make $100,000 Income Sharing Your Interests and Passions” at http://authenticlifeinstitute.com/teleseminars.htm is a complete training in Teleseminars which opens the door to unlimited opportunities. My clients who use it say “I’ve been putting off using teleseminars because I didn’t know how to begin –now I know!” In addition to discovering how to create powerful teleseminars, you’ll get tips on how to leverage them into information products for profit, and free coaching with me to be sure you USE the information and much more.

Living a Rich Life Without a Job

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My current coaching clients are all in the process of becoming self employed. They’re excited (and so am I). And they’re thinking about how to creatively make money doing what they love. Are you considering becoming a “free agent”? If so, here are some questions to ask yourself:

What topics/subjects really interest me?
How could I be paid to inform people about this interest?
How could I be paid to provide people with a service related to this interest?
How could I be paid to perform this interest for other people?
How could I be paid to create products related to this interest?
How could I be paid to assist people who are focused on this interest?
How could I be paid to learn more about this interest?

You may find that you have several interests. And if that’s the case you may want to pursue more than one. Imagine if you could live 5 different lives and in each you get to go deeply into different interests. Here’s my list (you can have more or less than 5 if you like!): I’d be a writer, traveler/tour guide, teacher, sex therapist, and singer. How can you indulge in all your interests in one lifetime? You can pursue your interests sequentially –doing one a time for a period of time. You can do some of them simultaneously. You may work on them in alternate blocks of time -6 months a year on one, 6 months on another. And, sometimes you can combine interests. For example, I may choose to combine my love of travel with writing and be paid for travel articles.

I’ve noticed that my clients tend to focus on their “options” and that these options are limited by their previous experience. Instead, I invite you to ask “What is possible?” You may want to have this conversation with another person to help expand your “possibility” thinking. Please know that you absolutely can earn money by providing value –not time.

As you begin this exploration, fear will most likely creep in. The best antidote for that is to remind yourself that you can only live one day at a time. Don’t try to forecast too far out in the future. You can take a step today towards fulfilling work and that step may lead you to a very unexpected, exciting place that you could never have foreseen. Just keep taking steps and moving forward. AND, get support! As Barbara Sher says, “Dreams Die in Isolation.”

Your Honesty is Your Originality

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I took a workshop last weekend (life long learning rocks) on writing and speaking with Barbara Sher –one of my heroes. She said something that immediately dissipated any lingering doubt I had about not having anything original to say.

She said “your honesty is your originality.” That’s it. HELLO…I called my biz Authentic Life Institute for a reason! My life has been about being very very true to who I really am and helping others to do the same.

So I hereby officially release any doubt that I have nothing new to say. Look out because my originality is feeling very free and ready to shake up a lotta lives. And I hope one of them is yours!

November is an important month for me –many milestones have occurred during November including my wedding last year on the 12th, my birthday on the 13th and my wonderful husband Ted’s b’day on the 14th!

I’d love for you to join me on a call –my birthday gift to you –where you can ask me anything you’d like about self employment –how to get started, how to choose an idea, how to get clients/customers, how to grow an existing biz, how to set up systems, how to manage team –anything at all. Open Q&A. Rare opportunity for 1-1 coaching with me.

No registration. No recordings. Be there live – November 16 3:00 pm Pacific/6:00 pm Eastern 712-432-3900 Conference Access Code: 117957

OR post your question here and I’ll post an answer.

PR Basics for Your Entrepreneur Success- Part II

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Are public relations a big mystery to you?  Have you avoided creating your PR plan because you just don’t know where to start?  Well the good news is most PR is free and I’m going to show you how to begin. Here are 3 more success tips (see last issue for the first 3 tips) that you can implement RIGHT now to get the exposure you need to be seen as an expert and to become a “go to” person in your field.

Success Tip #1.  Hold a Contest

Everyone loves a contest.  They’re fun, generate client interest and they can get attention from the media.  You can send a press release announcing the contest, keep the media posted throughout and then let them know about the winner(s). 

You can create a contest around your business birthday, when you release a new product or service, or to celebrate holidays.  You can use local celebrities to serve as judges to boost visibility.  Don’t forget to get contact information and email addresses for everyone who enters the contest.  It’s a great way to add to your marketing list.

Success Tip #2.  Use Social Media

I use Linked In, Facebook and Twitter.  The key to success with these tools is to establish relationships with people online –don’t just sell to them-especially when you first meet. 

I have to admit, I resisted Twitter for a long time after I saw that many people would post the trivia of their life –I really didn’t care what time they got up or what they ate for breakfast.

I’m now a convert.  Using social media is a great way to build your list and get noticed (you could also announce your contests here!).  I have had people refer my work to their “friends” (that’s what you’re called when you join someone’s facebook page).  I am reaching people I never would have through these amazing networks. 

No, I don’t fritter away my time.  I spend an average of 15-20 minutes a day nurturing these networks.  AND I don’t have to get dressed and drive anywhere to meet all these nice folks!

Success Tip #3.  Write Press Releases

You can use press releases to announce the launch of your website or blog, to draw attention to a new service offering, your contests, industry groups you’re joining, and pro bono work.  Make press releases a part of your marketing calendar so you don’t forget to do this.   Type “how to write a press release” into Google and you’ll see plenty of samples and formatting tips.

Do You REALLY apply the 80/20 Principle: Why ignore one of the most important success factors?

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I can’t remember where I first heard about the 80/20 rule – Pareto’s Principle –a powerful success factor. I do remember that it sure got my attention. True to form, first I researched it to see if there was truly evidence for it. There was. Then I applied it to my business and my personal life. And I saw results. It’s now 2nd nature for me to ask myself routinely –does this activity fit into my 80/20 rule? Maybe you’ve heard of it but forgot all about it…or maybe you’ve never heard of it. Either way, here it is:

About 80% of effects come from 20% of causes. Joseph M. Juran, who studied quality improvement, suggested the principle and named it after Italian economist Vilfredo Pareto, who observed that 80% of the land in Italy was owned by 20% of the population. Juran found that in quality management, 20 percent of product defects caused 80 percent of product problems.

Turns out this success factor applies in all areas (maybe not always 80/20 but close enough!). Picture your clothes closet. If you’re like most of us, you wear 20% of your clothes 80% of the time. If you keep files, there’s a good chance you look at 20% of them 80% of the time.

In sales 20% of customers bring in 80% of sales. 80% of delays in schedule arise from 20% of the possible causes of the delays. 80% of customer complaints arise from 20% of your products or services.

Here are 3 tips for applying this rule to your success:

Tip #1:  For a few days, write down everything you do. Then pare down your list to the 20% of things that you see as most important. For example, if you find in the last 3 days, you’ve done 15 different things, which 3 things were most important to reaching your goals, or bringing in money, or serving your best clients? Now focus most of your daily time and energy on those things…when distractions start occurring…remember where to keep your attention…on YOUR success factors.

Tip #2:  Do you sell products? Even if you’re in a service business, I encourage you to have information products! Pay attention to how much of your profit comes from each item. Put your effort into the 20% that give you 80% of your sales. Sometimes it pays to bundle together and discount the others that aren’t bringing in 80% of sales.

Tip #3:  Most of the time, 80% of your sales come from 20% of your customers- the ones who make the big purchases and are repeat-buyers. Make that 20% feel special. Give them advance notice of new services/products and offer them discounts. Give them exclusive services, available only to them. If you do business face to face –periodically host a breakfast or lunch for your best clients…don’t ask them for anything in return, just honor them.

For the next week pay close attention to what activities you’re doing. Ask yourself if they fit into your 80/20 success factor rule. This is one of the most powerful ways to moving away from working “hard” to make money to working “smart” to make money.

Hot Trends: Five Ways to Make Money From Home

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The first book I fell in love with as a child was Anne of Green Gables by Lucy Maud Montgomery…here’s a quote I could (and still do!) relate to: “There’s such a lot of different Anne’s in me. I sometimes think that is why I’m such a troublesome person. If I was just the one Anne it would be ever so much more comfortable, but then it wouldn’t be half so interesting.”

Working with people who want to start their own home based businesses is pure joy for me –it allows me to use my possibility thinking to the max.  Once you start seeing all kinds of opportunities to make money…you won’t be able to stop!  Start by thinking of possibilities for other people you know…before you know it…you’ll start creating multiple profit centers of your own.

Here’s a roundup of just a few home based business ideas to get you started:

writer1.  Writing.  I’ve made six figures in a year from writing for the last four years.  There are all kinds of ways to make money through writing: grant writing, technical writing, copywriting, resume writing, travel writing, website copywriting, and creating blogs that attract ads are just a few of the ways you can enjoy your writing skills while bringing in the bacon.

computerrepair2.  Computer repair.  I’ve often wished I had someone reputable (a good sense of humor would be a bonus) I could call who would make home visits to repair my computer.  You can serve consumers or small businesses or both.

housework3.  Senior Services.  This industry is exploding.  You can provide all kinds of non-medical services.  You could specialize in one or create different service packages. Some ideas:  caregiver who keeps a person company while doing light housework and maybe cooking, provide transportation to appointments, shopping, yard work, or pet care/grooming/boarding.

va4.   Virtual Assistant.  I’ve had the same VA, Pat, for several years.  She lives in Texas and I’m in Southern California…and we work together beautifully.  There are online schools that will provide training, certification and a listing on their websites.  Pat recommends AssistU where she got her training. 

web_design5.  Website/Blog Designer.  This is another fast growing field.  Most people are overwhelmed at the thought of creating a website or blog…if you come in with a “Do It For You” service that keeps it simple for them, you’ll have more business than you can handle alone (not a bad problem to have!).  You might want to team up with a marketing coach who can help the client decide on the overall focus of the website and the copy that describes specific benefits about their products or services.  Or maybe you’re talented in copywriting and can do it all!

Keep on looking for those opportunities that are a great fit for YOU.  They’re endless.

How to Overcome Resistance in Your Home Based Business

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I highly recommend a book called “The War of Art: Break Through the Blocks and Win Your Inner Creative Battles” by Steven Pressfield.  In it he examines internal obstacles to success and how to unlock your creativity.  Today’s tips are adapted from his book.

I am often asked how I get so much done…running multiple profit centers while still having plenty of time for exercise, reading, learning and play.  One thing I can attribute to my productivity is the attitude I took the very first day of my being self employed – I gave my home based business the same respect I had given my previous jobs. Here’s what I did, and continue to do:

1.  I show up every day.  When I first started my home based business, I decided I would work Monday through Friday –no weekends. I also decided I would make my commute down the hallway to my desk in real clothes.  Now, one of the joys of working from home is that I can wear comfortable clothes…however, I don’t show up at work in my pj’s. 

2.  I show up no matter what.  In my previous employment, I rarely stayed home –I’ve got great health and hardly get sick, I didn’t want to let my colleagues down, and I took pride in meeting my project deadlines.  I have the same philosophy in my home based business.  If I’m truly sick, I rest but other than that I show up.

3.  I stay on the job all day.  I decided my hours would be Monday-Thursday 9:00 am to 5:00 pm and Fridays from 9:00-2:00 pm.  And for the most part, I am at home working during those hours.  I gradually adjusted the tasks I would do at different times.  For example, I used to take client calls every day –now I don’t take them on Mondays or Fridays.  Mondays is a day when I work on projects and writing, and Friday is a project day and also a time for planning the upcoming week.  I now quit at 1:00 most Fridays.  Most days my husband joins me at home for lunch – so I have a midday break.

While working from home gives me the freedom to rearrange my hours if needed, I find that my regular daytime schedule works for me…I have plenty of time in the early mornings, evenings and weekends for relaxation and play.  Your ideal schedule might look very different.  The point is to have a schedule and stick to it.

4.  I accept pay for my work.  You accepted your paycheck when you were employed by someone else right?  You didn’t feel guilty for taking it did you?  Yes, I’m enjoying my work and yes it provides service that I feel compelled to give to the world and YES, I’m here to make money!   You’ll need to get over any discomfort you have about quoting your fees and asking to be paid if you are going to have a successful business and not just a hobby.

I’ve seen these 4 factors make or break home based businesses.  Commit to these things for 3 months and let me know what “magic” happens for you!

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