I resisted having a blog for years. I asked my virtual assistant to set one up for me in 2007 and promptly forgot about it. But now I’m a believer. Last month Google launched a new new web indexing system called Caffeine. According to Google,

“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”

So what does this mean? Well one, your blog is an even more powerful marketing tool than ever. And two, you need to get posting twice a week. That’s ideal for keeping web traffic flowing to your website. Blogging lets you connect with your ideal clients or customers in a very human way.

It’s easy to get started. WordPress is free. The best way to go is to have an integrated blog and website. If you’re a non-techie like me, you can hire someone for a few hundred dollars to create this for you.

So get started. Drop a comment here about your new blog -there are people waiting for your unique message!