What Problems Do You Solve For Your Clients?
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I see a major mistake in many of my client’s new businesses. Their website copy and sales materials give a great deal of detail about HOW they deliver their services.
This is not going to bring in the money. But I know you CAN bring in the money. Just this week I read in the Small Business Success Index that more than half of home based business owners, from artists to contractors, are 55-plus. AND, roughly 35% bring in more than $125K! I want you to join me in being one of those 35%. Marketing is the key, this business can help your Philly business to market and get more clients.
Here are 3 of my secrets to making money. Take some time to really go deep with these -getting clarity here will make the difference between having a financially flourishing business that fills your mission/purpose while beautifully serving others or a business that doesn’t attract enough customers or clients and leaves you drained and discouraged.
1. Know clearly what problems you solve for others. Think about what happens when you make a purchase. The very first step is that you realize you want or need something. Sometimes you don’t even know you need or want it until you read a sales letter or see an item in a catalog.
What problems do you solve for others? Make a list of at least 5 problems you can help people with this. Examples from my list include -they don’t know what kind of business to start, they are not clear on their vision, mission or values which is creating confusion and wasted money and energy. They have no niche and it is killing their business. They have no marketing plan so are wasting time and energy with no integration in their marketing efforts. Boring copywriting (I’ve been guilty of this one!) is leaving their great products collecting dust on the shelf or their powerful service offerings not reaching anyone.
2. Write out what happens when you solve those problems for them. Take your five problems and identify the benefits your clients will receive when those problems are nipped in the bud and taken care of. Brainstorm lots of them. One example from my list -once they learn some simple copywriting secrets from me, their words are compelling, they bring in sales and their confidence soars. Once you’ve identified this, you can now write great copy for your website, sales letters or brochures and bring in the money -keep your focus on the benefits!
3. Ask for their business. It’s amazing how many people make great presentations or write great web copy but never have a “call to action” included (no.1 to implement, according to http://seobergen.no/). You need to make it very easy for people to say yes and buy. Take a look at your website, sales letters or brochures and see if you are clearly telling readers what you want them to do next. Offer a bonus or a payment plan or make time bound offers to get them into action.
What will you do differently to get the money coming into your business? Let us know on my blog.