Client Attraction: 3 Keys to Getting Ideal Clients
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Getting clients and customers is the #1 need I hear from my clients. If you don’t have your client attraction system in place, you have no business!
Strategy #1. What do you do?
You’ve got to have a short, great answer when someone asks you this question. Start by knowing who your ideal client is so you can identify them with your answer to “what do you do?” You have to know who you are talking to every single time you write an email to your list, or create an ad, or write website copy. Who are you talking to?
Create a composite person who possesses every great quality all your ideal customers have. Then, every time you write or speak or do other marketing activities, you are speaking to that ONE person. This is the most powerful client attraction magnet –so you must master it.
You can start with demographics like age range, income levels, geographical area where they live but then expand it to how they are thinking, what they are feeling, what do they want from you. Write it out. Say it aloud to your coach or trusted buddy. Change your marketing materials if needed to speak directly to this wonderful person who you can’t wait to serve. And watch the calls/emails come in!
Strategy #2. What Makes You Different?
Here are some of the ways I am different from many business coaches. I love my clients and am not afraid to tell them so. I value relationships and it shows -I have long term relationships with many, many clients –many have worked with me for nine years or more.
I have been in my client’s shoes and know what they’re feeling and know how to express that to them while giving them a vision of the possibilities of their future along with practical action steps to take in the present.
I have invested a ton of money and time into learning how to create a portable and prosperous lifestyle and share all that I have learned freely with others.
I bring a consciousness of spiritual principles to all I do –including business.
I am introverted and love working alone from home, AND have challenged myself to bust through perceived limitations and fears to bring my work into the world in a big way through speaking, creating information products and facilitating coaching groups…thus I serve as a role model for others with similar doubts and fears.
So give some thought to all your unique quirks. What makes YOU different? I’d love to know –leave a comment in the blog section so we can all see it!
Strategy #3. What is the Outcome Your Clients Get?
Big, big mistake I see in just about every new business owner (and I did it too!). They talk about the FEATURES of their service or product and not the BENEFIT to the client.
Example –my Success Circle –features include a monthly teleclass including laser coaching with me, audio recordings, weekly audio coaching minutes and a weekly online journal.
Some of the many benefits of the program are that participants take action more consistently and quickly resulting in increased clients and money in their business. They have support and are able to ask those questions that may feel “dumb” in a safe space.
What is the outcome your clients get? Get clear on these 3 things and you are far ahead of most business owners.