PR Basics for Your Entrepreneur Success- Part I


Prefer to LISTEN to this week’s issue?
Turn up your speakers and click here to listen.

Are public relations a big mystery to you?  Have you avoided creating your PR plan because you just don’t know where to start?  Well the good news is most PR is free and I’m going to show you how to begin. Here are 3 success tips that you can implement RIGHT now to get the exposure you need to be seen as an expert and to become a “go to” person in your field.

Success Tip #1.  Know What You Want to Say and Who You Want to Say It To

What is the main point you want to get across?  My example is “Self employment is the best road to happiness–you absolutely can be paid to do the things you enjoy doing.”

Who are you talking to? Is your ideal customer/client within your local geographic area or are they national?  Get clear on who you love to serve.  Individuals or businesses.  Consider demographics – gender, age, income level, educational level, etc.

Success Tip #2.  Define which media you want to approach –what are your customers/clients reading and listening to?

Which magazines, blogs, ezines are they reading?  What radio stations or podcasts do they listen to?  Which social networking (Facebook, Linked In) groups are they participating in?  What has got their interest right now?  What problems do they have?

Success Tip #3.  Create your own media list. 

Here are great resources to get you started.

The Internet Public Library (www.ipl.org/div/news) lists newspapers for each state and all over the world.  You can also choose subject areas and find blogs and groups you may want to get active in. 

Technorati’s Top 100 Blogs (http://technorati.com/pop/blogs)

TVA Productions provides a media directory on their site with listings of major networks and cable programs. Once you identify those you’re interested in, you’ll need to Google to get current contact information.

MediaOnTwitter bwiki (http://www.mediaontwitter.com/)

This tool can help you find specific media contacts.  And don’t be afraid to pick up the phone to call and ask for the appropriate contact person’s email address.

Bacon’s Media Directories

You can find these directories in the library –one for newspapers, one for magazines, one for TV/Cable, one for Internet –they’re pricey at about $495 each so you probably don’t want to get your own unless you’re doing a lot of research and “pitching”.

More to come in Part II about what a “pitch” is and how to do it.  Building your list takes time – and it is time well spent.  PR is a powerful, free, strategy to build your credibility and get known.

Your Mindset and Your Money


Prefer to LISTEN to this week’s issue?
Turn up your speakers and click here to listen.

The way you think and the beliefs you hold are reflected in how successful you are (success defined as YOU would like it!) and how much money comes into your life. 

These are not new ideas.  In 1937, in the midst of the Great Depression, Napoleon Hill published the book Think and Grow Rich.  He was inspired by billionaire Andrew Carnegie to take on an enormous project – to interview 500 of the most successful men at the time (today we KNOW at least half of these would be women) and to determine what they had in common that contributed to their success. 

Carnegie used his influence to open the doors to interviews and Hill spent more than 20 years putting together the project. In the end, he discovered that all of the men had 13 principles that they all used.

I read this book years ago and applied some of the principles…and they worked!  I also have an audio recording of the book which I often listen to on my Ipod while driving. 

I recently started working with a new coach.  The very first task he assigned me?  To write out my “prosperity plan”.  And I did.  I continue to refine my visions, desires and beliefs as I learn more and more about who I really am and what I can achieve while living the lifestyle I love.

Here’s the first principle that Hill shares…I have used it creating my latest prosperity plan.  I invite you to test it for yourself.

Principle #1.  Desire:  The Starting Point of all Achievement

Every successful person has a burning desire.  They don’t let anything quench it.  Here are six steps to put this principle into place.  It’s not hard…just do it!

  1. Choose the exact amount of money you desire.
  2. Determine exactly what you intend to give in return for the money you desire.
  3. Choose a date when you intend to reach your money goal.
  4. Create a plan to carry out your desire, start right away whether you feel ready or not –put your plan into action.
  5. Write out your prosperity statement.  Write the amount of money you intend to acquire, the date by which you will have reached the goal, what you will give in return for the money and a plan of how you will accumulate it.
  6. Read your statement aloud once in the morning and once before bed.  As you read it, feel and believe you already have the money.

Abundance and prosperity begin with a state of mind, with strong purpose, AND with little or no hard work. You don’t have to work hard; and, on the other hand, you can’t just sit back and wait for luck. 

All who have attained success had desires and plans.  Be ready to receive.  Open your mind.  Your thoughts create your life –you can create abundance and success or you can create hardship…you’re always thinking.  Make your thoughts good ones!

Top 10 Ways to Boost Your Entrepreneur Confidence


It’s easy to find your confidence waning when you own a home based business. You compare yourself to others, you might feel isolated and you wonder if you’ll ever achieve success. Here’s what successful entrepreneurs have done to boost their confidence to the  moon.

1. Trust Your Instinct

How to build entrepreneurial confidence.  Trust your instinct, share knowledge and help other achieve their confidence and goals as well, as its not only about us, but how we make a difference that is important.

Thanks to: Robbie Motter of Robbie Motter

2. Learn to Fly

How to build entrepreneur confidence.  Just close your eyes and leap, you will either hit solid ground or learn to fly. Just go for it..

Thanks to: Pamela Fill of Peacefully Uniting Girlfriends

3.  Show Up

How to build entrepreneurial confidence. Done it twice, once at forty, the second time at sixty. Success comes from showing up. Half of new real estate agents are gone in one year, eighty percent have given up after five years. As an author, I begin talks and signings by asking how many people in the audience have thought seriously about writing a book. Objective of creating and facilitating opportunities including asset management, investment, and advisory services. Nashville, TN is not a business that produces temporary success, but rather a group of dedicated individuals committed to producing long-lasting results. Half the hands always go up, but people don’t follow through and do it.

Thanks to: Nancy Lynn Jarvis of Good Read Mysteries

4.   You Were Meant to be an Entrepreneur

How to build entrepreneurial confidence.  Be Yourself – no one is better qualified.

Thanks to: Debi Silber The Mojo Coach

5. Be tomorrow’s you today!

How to build entrepreneurial confidence. When thinking about your vision of the future(what you want & where you want to be)consider who you are in that place. Be that person today and make your decisions as though you are already the successful entrepreneur of your dreams. Watch how the quality of your decisions change.

Thanks to Jayne Warrilow Max Executive Coaching

6. Fear is a Great Motivator

How to build entrepreneurial confidence. Use your fear as fuel. Harness the energy of fear and make it work for you, rather than against you. Channel your fear into creativity, resourcefulness, and flexibility.

Thanks to BJ Gallagher Women Need 2 Know

7. Confidence comes in small bites

How to build entrepreneurial confidence. Just like climbing stairs, it is easier to take one small step at a time toward your goal. As you achieve each step, your confidence will grow that you accomplished that step. Now onto the next step. This will propel you to the top.

Thanks to Eileen Roth, Everything In Its Place

8. Dig deep, Fly high

How to build entrepreneurial confidence. Deep within is your childlike spirit of possibility. It might be gunked over with “can’t do” messages, but if you dig deep to find your pure “can do” essence you will fly high and soar over barriers you encounter on your entrepreneurial journey!

Thanks to Susan Colantuono, Leading Women

9. Decorating Is Cheaper Than Therapy!

How to build entrepreneurial confidence. Have a fun and laughter filled time creating a fabulous website that reflects your sense of style and sense of humor. When you can laugh, nothing can stop you so go for it!

Thanks to Carol Bowman and Debbie Thompson A Change of Space

10. Manage You Then Your Business

How to build entrepreneurial confidence. You will succeed if you are passionate and knowledgeable about your product/service. Know how to clearly describe your product/service. You learn by doing so don’t wait for it to be perfect.

Thanks to Gloria Pierre, Clearly Speaking, Clearly Speaking

How Entrepreneurs Can Build Self Confidence


Prefer to LISTEN to this week’s issue?
Turn up your speakers and click here to listen.

It’s not my imagination. And it’s not just anecdotal evidence from my own coaching business. I’ve recently read several research articles that find women exhibit a lack of self-confidence in their own abilities as entrepreneurs compared to men; many women do not feel comfortable calling themselves entrepreneurs; and, fear of failure is higher for women compared to their male counterparts. Now the good news is that for some women in the research studies, entrepreneurial self-confidence grew over time in business.

It breaks my heart when I work with women who hold back and don’t fully share their gifts with the world –even when I can see that they are shining stars. And I can relate! I’ve been there. I had very little self confidence in my younger days (middle age has its blessings). Here are five tips to build your entrepreneurial confidence.

1. Act now. Procrastination feeds fear. With each success you have, you lay another brick in your confidence foundation. Choose an action that you feel you can accomplish -even if it’s a little scary –and get it done.

2. Keep an accomplishment log. Women often discount what they’ve accomplished, attributing their success to luck or other people. Keep a log of your accomplishments –read them when you start to feel self doubt. This is also a great tool to keep your resume or portfolio updated.

3. Save testimonials. I have a “testimonial” folder in my outlook email box. When someone sends me a thank you or a compliment of any kind, I save it in that folder. This serves two purposes: one, testimonials are a powerful marketing tool –people love to buy from someone who shows them testimonials that talk about specific outcomes, and two, reading them reminds me of why I get out of bed every day and do what I do.

4. Faith it till you make it. I know…you’ve heard “fake it till you make it”…since this is Authentic Life Institute … we say “faith.” I have said “yes” to requests that are in alignment with my business and values even though, at the time, I wasn’t confident I could meet the request. I knew I’d figure out the “how” if I made a commitment. An example was the first time I was asked to give a radio interview…my first internal reaction was a big gulp and a “I’ve never done that and don’t have a clue what to expect” fear.
My external reaction was a confident “yes, thank you for the opportunity and what date are you looking at.” In this case, the interviewer was experienced and sent me questions ahead of time…yes, I was nervous and no, I don’t think listeners knew it. With experience, I’ve learned to have a few “talking points” I want to be sure to work into the interview, regardless of what questions the interviewer asks…I didn’t do this the very first time and it was just fine.

5. Don’t Dwell on Mistakes. Do you ruminate over your mistakes…playing the scenario out in your mind over and over again? That’s a habit to drop. Instead, learn to become a gentle, reflective, observer of yourself. For example, after I give a workshop or presentation, I reflect on the experience. I consider what I might do differently next time and then I spend more time reflecting on all the things that went well. Most of all, I congratulate myself, for “getting out of the way” and remembering that the purpose of the presentation was to inspire others. Yes, learn from your experiences, but keep the big picture perspective.

Walk tall today. Know you have unique gifts to share with the world. Confidence is attractive…let yours shine!

The Top 30 Ways How to Conquer Entrepreneur Fears


Anyone starting  new business is bound to have some fears.  That’s healthy!   Women are growing new businesses in larger numbers.  Here’s how these women over 40 conquered their entrepreneurial fears and got into action to start their business.

1.  Have a Support Team.

How to conquer your entrepreneurial fear. Have a support team that you contact weekly and have at least 5 people that you can contact 24/7 who love you and are honest with you NO MATTER WHAT.

Thanks to: Amy Lynn Frost of  Nonprofit Sector Foundation

2.  It’s All In Your Hands.

How to conquer your entrepreneurial fear. Naysayers and the economy are completely irrelevant, so put them out of your mind. Opportunities ALWAYS exist!  Following-through on what you commit to goes a long way with clients. Nearly all of my business from repeat clients or word-of-mouth.

Thanks to: Catherine Davis of Azure Consulting Services

3. Believe and Receive

How to conquer your entrepreneurial fear. Believing in yourself is more than just a nice idea. When you take the plunge into business for yourself, it’s imperative to believe deep within your soul that you are doing the right thing and that you know how to do it right. My fear was that I may not have enough clients. Had that fear ruled, I may have tried to work outside my niche and passionate interest in women’s careers simply to get clients. I did not. The more clear I became about my client profile and my services, the faster the referrals came.

Thanks to: Kathleen Johnston of Kathleen Johnston

4. What Will They Think?

How to conquer your entrepreneurial fear. I started an alternative newspaper,printing articles that touched my heart, inspired me or gave me new information on how to live a more fruitful life. “They” read the paper and found value in it. In fearing what others might think, I almost missed out on doing one of the most rewarding things in my life.

Thanks to: Joann Turner of The Messenger

5.Stepping Out From Top Corporate Position to Entrepreneur as a Single Parent was Scary

How to conquer your entrepreneurial fear. Stepped out of the box and believed in myself. Looked at what talent I brought to the table. Showed up everywhere. Surrounded myself with positive people and believed in myself that I could do it.

Thanks to: Robbie Motter of Robbie Motter

6. Ask Yourself 2 Questions

How to conquer your entrepreneurial fear. I asked myself 2 questions. 1. Did I want to be free? 2.What did I have to lose? Now I love what I do.

Thanks to: Pamela Fill of
Peacefully Uniting Girlfriends

7. Submit to Your Authentic Voice

How to conquer your entrepreneurial fear. #1 Allow your voice to Scream out what it desire’s, #2 Pay attention to subtle signs that will guide you in the direction of your dream, #3 Trust your inner wisdom, and #4 Name your business and get a business license

Thanks to: Carla Burrows of U-Inspired

8. Divorce, Death, New Biz

How to conquer your entrepreneurial fear. Divorce proceedings had begun when death came at his doorstep. Went from wife of a successful managing partner of venture capital firm to a mother of two (one in rehab, the other on the break of teen years) who had to jump back into the work force. Built a successful consulting firm, film production company, and international event planning company. That was all in 8 years.

Thanks to: Anne Davis of AED Events

9. Remove The Naysayers & Get Over It

At 45, knowing that “jobs” are never guaranteed, I decided I needed to help secure my future and start my own business. I kept saying to myself “I can do this” so “just do it.” However, the one thing I did that took me to the point of getting over my fear and just doing it, was to literally remove any and all people I associated with that are negative and naysayers. It’s the basic law of attraction.

Thanks to: Bonita Guerrero-Boutin of Bonita Botanicals

10. I just did it.

How to conquer your entrepreneurial fear. In 2004, when I was 41 years young, I decided that I must either make it happen or never discuss “wanting to own a business” ever again. And so I did. Bought a franchise, learned the ropes, got rid of the franchise, rebranded my company and never looked back. I finally quit my day job after 4 years (at GM) in 2008 and I love, love, love being an entrepreneur.

Thanks to: Nipa Shah of Jenesys Group

11. Jump!.

My biggest fear was and still is a fear of not being the success that I am convinced that I can be. Prior to launching my store, that fear stopped me from doing this for over 2 years and finally I decided to jump. It was the best decision that I have ever made even through these challenging economic times it has tested me to the limit, forced me to learn a tremendous amount of information and I am finally happy to wake up each day and go to my office.

Thanks to: Ellen Hart of Career Bags

12. Don’t Stop Before the Miracle.

How to conquer your entrepreneurial fear. Stay focused, keep going for the gold.
Do what you love. Love what you do. Don’t ever give up. Remember to breathe!

Thanks to: Rosanne D’Ausilio, PhD of Human Technologies Global Inc.

13. Army to Artist

How to conquer your entrepreneurial fear. I did a major about-face at 42 and launched a successful art career. My fear-I didn’t know if I was talented enough. My motto-“Failure is not an option.” Now I have a great business and was featured in MORE Magazine “She got Rich doing What?” and have been on HGTV, ABC Craftcorner, NBC, FOX, and 20 top magazines.

Thanks to: Adrienne van Dooren of Faux House

14. Embrace Your Fear.

How to conquer your entrepreneurial fear. Fear can be a great motivator, if you learn how to harness the energy and make it work for you, not against you. You don’t have to go it alone. Look for people to partner with on projects. Establish strategic alliances with others for mutual benefit. Delegate. Recruit college kids or even high school kids to work as interns.

Thanks to: BJ Gallagher of What Women Need 2 Know

15. One Step At a Time.

How to conquer your entrepreneurial fear. My biggest fear about becoming an entrepreneur at age 47 was how I was going to START the business. I had a great idea – fun feminine baseball caps for women, but was so fearful of getting it off the ground. So, I took it one step at a time. It was much easier to handle starting a business if I broke it down into manageable steps. Now, I have a successful business and I still like to tackle things one step at a time!

Thanks to: Carrie Bell of Mad Capz

16. The Illusion of Security

How to conquer your entrepreneurial fear. Why it’s better outside the fence:
The illusion of security kept me tied to corporate jobs, like an animal on a game preserve. Once I got out of the corporate environment, I realized I could control my own destiny and create my own security.

Thanks to: Gail Z Martin of Gail Martin Marketing

17. Fear vs. Guts.

How to conquer your entrepreneurial fear. Starting a business after 40 is scary – I know because I did just that. Walking away from a great corporate corner office and all the perks – friends and family thought I had hit a mid-life crisis and proceeded to tell me so.

I didn’t listen to them – I listened to me. I was so frightened of becoming something I didn’t want to be a part of that I decided it was time to create my own future – I accepted the fear of the unknown and stepped into unfamiliar territory – that of being fearful and taking action anyway. I listened to my gut – rather than my fear.

Thanks to: Susan Bock of Susan Bock Solutions

18. Surround Yourself With Talent and Your Business Will Suceed.

How to conquer your entrepreneurial fear. My biggest fear was not knowing if I had the right skillset to succeed as an entrepreneur. My solution was to enlist the aid of independent consultants (mostly other moms) who specialized in areas where I felt I needed additional help in. EdibleGiftsPlus.com is now on track to do $500,000 in sales in its third year.

Thanks to: Frangoise Shirley of Edible Gifts Plus

19. Feel the Fear and Do It Anyway.

How to conquer your entrepreneurial fear. Our fears, which can paralyze us from taking action, are often unfounded. It took me several years before I actually took the plunge to start my online business. What was I waiting for? Best tip: Start now, start small and build!

Thanks to: Wendy Young, LMSW, BCD of Kidlutions(tm): Solutions for Kids

20. Don’t Hesitate; You Have to Keep Moving.

How to conquer your entrepreneurial fear. One of the many things I learned serving in the XVIII Airborne Corp at Ft Bragg is that you need to keep moving; hesitation can be a life or death situation. Years later, when I designed and trademarked the Yum Yum Dish, I momentarily got caught up in ‘over-analyzing’ my marketing plan. Finally the ‘soldier’ in me kicked in and I realized that I was letting fear hold me back, I was doubting my plans. Women want a good plan in place and they want to make sure they’ve covered all the bases… but there comes a point where you just have to jump. You can always modify the plan while it’s ‘in action’.

Thanks to: Tracy Adler, MBA, CSP of Yum Yum Dishes

21. Overcome the Fear of Selling

How to conquer your entrepreneurial fear. I overcame the fear of selling, which is like riding a roller coaster by taking a deep breath, and then just being myself. Because I believe in my product and that it really has the potential to help save thousands of lives.

Thanks to: Karen Klayman of Student at the Wheel

22. Fear of Financial Insecurity

How to conquer your entrepreneurial fear. When I found myself laid off at age 50, I worried that I’d have to choose between work I loved and financial security for my family. Last year, after over a decade working in someone else’s family business, I found myself unemployed for the first time in my life when that business closed. Fears about being unable to help my kids with their college costs made me hesitate to go into business for myself, but the realization that a salaried job is really no more secure than self-employment changed my mind. I saw that a woman with her own business actually has more control than one depending on someone else for a job.

Thanks to: Rebecca Haden of Rebecca Haden Quality Copywriting and SEO

23. Get a Partner

How to conquer your entrepreneurial fear. My biggest fear in going out on my own in business was, of course, that I/we would fail. Having a business partner with experience has been great. When I get freaked out he is calm and sometimes vice-versa. And when one of us is overwhelmed, the other can pick up the slack.

Thanks to:Joanne Parrent of Parrent Smith Investigations and Research

24. Stay Connected

How to conquer your entrepreneurial fear. One of the biggest fears I had was losing the social connections that you develop in the corporate world. I am using Facebook to stay connected with friends, reconnect with old friends AND promote my consulting business.

Thanks to:Sheila Burkett of Tuxedo Park Management

25. Follow Your Dream

How to conquer your entrepreneurial fear. I left a high paying stable job and started my own business at 46 years old. I felt I needed to follow my dream before it was too late.
At that age I felt a strong sense of confidence in my abilities and was willing to take the risk. My business is thriving in spite of this difficult economy.

Thanks to:Sandy Smith-Tankin of Design Interaction

26. Follow Your Dream

How to conquer your entrepreneurial fear. I left a high paying stable job and started my own business at 46 years old. I felt I needed to follow my dream before it was too late.
At that age I felt a strong sense of confidence in my abilities and was willing to take the risk. My business is thriving in spite of this difficult economy.

Thanks to:Sandy Smith-Tankin of Design Interaction

27. You’ll Never Have all the Answers, But if You Have the Passion, You Have to Jump!

How to conquer your entrepreneurial fear. My biggest fears were Do I have enough contacts? Where will my clients come from? Will I make any money? What if I lose money?

There will never be a definitive answer to any of those questions, so you have to want to have your own business more than anything, and then you’ll have the drive and determination to do whatever it takes to survive and thrive.

Thanks to:Robin Siegerman of Sieguzi Interior Designs Inc.

28. Look Fear in the Eyes!

How to conquer your entrepreneurial fear. When the fearball rises and tells you ‘You Can’t Do This’, just take one action to move your business further ahead. Have a timeline showing all key milestones and celebrate each one as it’s accomplished.

Thanks to:Carol Margolis of Smart Women Travelers

29. OMG I am in yet another home Business at 54 years old

I am a retired hairdresser with aches and pains from all the standing for so many years yet my family needed money plain and simple. I signed up to sell a product that not only cured my need for money it was based on what is happening to me and many people when you just are not 20 anymore. It has been easy to do… all you do is talk about how much better you feel. This had taken away all my fears I am selling something I believe in that works.This has cured my need for money too. I never thought it possible at 54 to start a business, make money and find so many new friends.

Thanks to:Teresa Figley of Teresa Figley

30. Set a Time Frame

How did I overcome my biggest fear about becoming an entrepreneur? In 1993, at 40, my company went Chapter 11 and my position was eliminated. I took my severance and gave myself a 6 month time frame. In this time I needed to launch my a line of accessories and generate enough revenue so that I could take a salary. Within 2 weeks, I was on a plane to the Far East. Within 8 weeks, I had my samples in showroom in NY and by 12 weeks, I had my first order from a major retailer. I then got bank financing so that within 6 months I was drawing a salary and growing a business.

Thanks to:Corinne McCormack of Corinne McCormack

Go to Top